Sports Marketing & Digital Content Specialist

Position Title:

Sports Marketing & Digital Content Specialist Job Posting Closing Date: 08/16

The Provo Epic Sports Park is hiring a Sports Marketing & Digital Content Specialist to serve as the primary content creator for Epic Sports Park and Provo Parks & Recreation sporting events. This position is marked by creative storytelling about related events and activities to generate viewer interest and increase participation.

Pay Rate: $15.00 - $18.00 per hour (depending upon skill level and experience).

Payment will be direct deposit.

• a) free admission to the Provo Recreation Center, Peaks Ice Arena Public Skating, and Provo Shooting Sports Park;
• b) a free Provo City Library Card;
• c) a 25% discount on Provo Recreation Center memberships (direct family only);
• d) discounts from various local and national vendors.

Part-time Provo City employees are eligible to contribute to individual retirement savings plans through the City (401k, 457, Roth IRA, and/or Traditional IRA).

Develop engaging photo, video, and digital content that showcases tournaments, leagues, facilities, and community recreation programs and optimize it for social media, websites, email marketing, and other digital platforms.

Design compelling stories that highlight athletes, tournaments, community events, partnerships, staff, and the positive impact of Provo Parks & Recreation.

Assist in developing and implementing marketing strategies that increase participation, attendance, sponsorship opportunities, and public awareness of Epic Sports Park and department programs.

Manage multiple projects in a fast-paced event environment.

Manage and maintain social media presence by creating content calendars, publishing posts, monitoring engagement, and responding appropriately to comments and messages.

Analyze social media and digital marketing performance using analytics tools and provide recommendations to improve audience engagement and campaign effectiveness.

Assist with event-day media coverage, including live updates, photography, interviews, and highlight videos.

Coordinate with department staff to ensure consistent branding and messaging across all digital and printed marketing materials.

• Demonstrated experience filming, editing, and producing short-form video content.
• Experience creating engaging digital content for social media and other online platforms.
• Proficiency with professional video editing software (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or equivalent).
• Experience with photography and digital media production.
• Working knowledge of major social media platforms and current content trends (including Instagram, Facebook, Tik Tok and X).
• Experience using analytics to evaluate campaign performance and improve content strategy.

• Experience with graphic design software such as Adobe Photoshop, Illustrator, or Canva.
• Experience operating DSLR or mirrorless cameras, drones (FAA Part 107 certification preferred), and professional audio/video equipment.
• Knowledge of sports photography and videography.
• Experience managing social media campaigns with measurable growth and engagement.
• Experience working within municipal government, parks and recreation, collegiate athletics, or sports tourism organizations.

The typical work schedule is 4:00 – 7:00 p.m. Mon – Thurs and 10:00 a.m. – 2:00 p.m. on Saturdays for (10- 20 hours a week). There will be occasional shifts outside of this schedule, Monday through Sunday as determined by the supervisor. Must be flexible to work evenings and weekends with tournaments, special events, as directed.

This work requires some physical labor; walking; bending; reaching; lifting (up to 50 lbs.); and exposure to adverse weather conditions. This position also requires spending several hours working at a desk on a computer. This position may require both hot and cold temperatures for the purpose of obtaining relevant footage. Applicants must have sufficient physical strength and agility to perform the work.

Applications will be reviewed in the order they are submitted, with the first screening…