Sr. Analyst, Marketing Performance Analytics

Location Zip Code: 84604 Job Family:
Marketing

We are seeking a hard-working, innovative, detail-oriented and creative team player to join our Aptive team! This is a full-time Sr Analyst, Marketing Performance Analytics position located in Provo, Utah. The individual we are looking for is someone who enjoys working in a team environment and excels working at an individual level.

• Annual Merit bonuses
• Group Health, Dental, and Vision plans
• Pet insurance
• Life insurance, and EAP benefits
• 401K with employer match up to 4%
• Paid holidays and paid time off
• Opportunity for advancement
• Upbeat and exciting company culture and much more!

• Lead day-to-day execution of marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing.
• Ensure accurate, consistent reporting of marketing KPIs across channels, campaigns, and customer segments.
• Support the development and maintenance of standardized dashboards and performance reports used by marketing leadership.
• Produce clear, actionable reporting that helps teams identify optimization opportunities across channels, creative, audiences, and timing.
• Translate data into insights that inform campaign optimizations and near-term strategy adjustments.
• Partner with channel owners to interpret performance results and recommend improvements.
• Support attribution and incrementality measurement efforts in partnership with analytics and data teams.
• Analyze test results from A/B tests and experiments to quantify impact and inform next steps.
• Conduct deep-dive analyses to answer specific business questions and uncover performance drivers.
• Support marketing forecasting efforts by providing historical performance analysis, trend insights, and scenario inputs.
• Assist in re forecasting and planning exercises in partnership with Marketing and Finance.
• Monitor performance vs. forecast and highlight risks and opportunities.
• Work closely with Paid Media, CRM, SEO, and Creative teams to ensure analytics insights are applied to marketing decisions.
• Partner with Finance to support ROI analysis, budgeting discussions, and performance reviews.
• Present insights and recommendations to marketing leadership in a clear, concise manner.
• Identify opportunities to improve reporting consistency, efficiency, and usability.
• Document metric definitions and reporting standards to promote alignment across team.
• Continuously refine reporting and analysis based on business needs and feedback.

• Strong experience in marketing analytics, performance measurement, or business intelligence
• Hands-on expertise analyzing paid media, CRM, and digital marketing data
• Advanced analytical and problem-solving skills with the ability to translate data into insights
• Experience with analytics and visualization tools
• Strong communication skills with the ability to present insights to non-technical stakeholders
• Ability to manage multiple priorities in a fast-paced environment
• 8-10 years of experience in marketing analytics, business intelligence, or related roles
• Experience supporting multi‑channel or full‑funnel marketing teams preferred
• Bachelor’s degree in Marketing, Analytics, or related field
• Experience supporting multi‑channel or full‑funnel marketing teams preferred
• Google Analytics (GA4) Certification, preferred
• Adobe Analytics or Adobe Experience Platform certifications, preferred
• Marketing analytics or experimentation certifications (e.g., CRO, A/B testing, optimization programs), preferred

Aptive Pest Control:
Aptive Pest Control provides pest control services to 34 states in the US. Co-founded in 2015 by Vess Pearson and David Royce, Aptive launched with the clear intention of becoming a world-recognized brand. In 2021, Aptive was included in Inc. Magazine’s "Best in Business" list of companies that make a positive impact. Aptive is also featured on Glassdoor's 2019 list of Top 100 US workplaces and is ranked one of Entrepreneur Magazine's Best Companies in America.

We are a proud member of the EPA's Pesticide Environmental Stewardship Program and have partnered with the United Nations Foundation’s "United to Beat Malaria" to help stop the spread of malaria…