Director of Campaign Strategy - Guild

Description

Who We Are:

Angel is the home of stories that amplify light. Through its platform, thousands of “Angel” investors choose which titles will be created, funded, and distributed. Angel allows creators and audiences to form passionate communities around their creative projects, making the story behind the story as important as the final project itself. Some of the studio's key projects-- The Sound of Freedom and Dry Bar Comedy --have earned billions of views around the world.

Learn more at

We’re looking for passionate team members who want to build world‑class products that will reshape media over the coming decades. Learn more about:

Our North Star

Company Strategy

Team Principles

Summary/objective:

The Director of Campaign Strategy is responsible for developing and executing full‑funnel media strategies that drive awareness, engagement, and revenue for the Angel Guild — both originals and licensed content. This role owns strategy end‑to‑end — from audience research, channel selection, and messaging, to budget allocation, agency management, and performance measurement. The ideal candidate brings both strategic vision and hands‑on media experience, leads with clarity and accountability, and thrives in a fast‑paced studio environment where great storytelling meets measurable results.

Essential functions

Campaign Strategy & Planning

• Develop comprehensive marketing strategies for Angel Originals and licensed titles — from concept through execution, including audience research, channel selection, flighting, messaging, and positioning.
• Build strategies and campaigns that deepen fan connection and identify new growth levers — from traditional marketing funnels to innovative concepts like bonus content, easter eggs, and interactive experiences.
• Own the overall strategy plan and serve as the team's primary strategic thinker across both digital and non‑digital channels.

Campaign Lead & Decision‑Making Authority

• Serve as campaign lead with final decision‑making authority over creative and media execution. Set the campaign direction and ensure all activity — across all roles — is aligned to strategy.
• Oversee campaign timelines at a high level to ensure campaigns land on time, with the Project Specialist driving day‑to‑day execution against the set timeline.
• Make calls with the Ad Buyer Team Lead and Creative Director based on strategy and performance throughout the campaign lifecycle.

Messaging & Positioning

• Develop and own messaging and positioning for originals and licensed marketing. Ensure all campaign communications — across channels and teams — reflect a consistent, strategically grounded point of view.

Digital Ad Strategy

• Own digital advertising strategy across all campaigns. The Ad Buyer Team Lead runs digital ad strategy operationally under the Strategist's direction — translating strategic goals into platform‑level execution.
• Set the direction, approve the approach, and hold final authority on all digital strategy decisions.

Partnership & Influencer Activation

• Own partnership strategy and activate influencer and partnership relationships — identifying, selecting, and initiating partnerships that support campaign goals.
• Once activated, hand off to the Influencer & Partnerships Manager to manage, execute, and maintain the relationship going forward.

Budget & Spend Ownership

• Own and manage media budgets and spend across all campaigns. Make allocation decisions across channels based on strategy and performance.
• Provide budget allocations to the Ad Buyer Team Lead to manage pacing against. Track spend before, during, and after each campaign to ensure strong return on investment and proper use of funds.

Audience Research & Market Intelligence

• Research products, audiences, and the competitive landscape to inform media planning and spending decisions.
• Stay current on emerging media platforms, tools, and industry trends to bring innovative tactics to the team. Translate market intelligence into actionable strategy inputs that inform the CD, Ad Buyer Team Lead, and broader team.

Performance Analysis & Reporting

• Analyze campaign analytics and performance data across all channels. Generate reports and…