Product Marketing Manager, Data Ecosystems

Overview

We’re living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision — and Alteryx is leading the transformation.

As an AI‑ready data and analytics company, Alteryx helps organizations put data and AI to work for the Intelligent Enterprise. For more than 20 years, over 8,000 customers have trusted Alteryx to connect, clean, and automate enterprise data with no coding required, delivering the analytics, workflows, and business logic that power insights and operational decisions. We are now extending that foundation into the AI era, helping organizations operationalize intelligence across every cloud data ecosystem.

We are seeking a highly motivated Data Ecosystem Product Marketing Manager to support the go‑to‑market strategy for Alteryx’s Cloud Data Platform (CDP) ecosystem — one of the company’s most important growth priorities.

This role will focus on bringing our ecosystem strategy to life through messaging, partner enablement, campaigns, and field‑facing assets. You will work closely with Product Marketing, Partner, Sales, and Demand Gen teams to translate strategy into scalable programs that drive awareness, pipeline, and adoption across key partners like Snowflake, Databricks, and Google Cloud.

Looking for someone who thrives at the intersection of data platforms, AI, and GTM execution, and who can turn complex ideas into practical, high‑impact marketing outputs.

• Support ecosystem GTM execution by translating strategic direction into campaigns, plays, and field‑facing assets.
• Act as the primary owner of the IT buyer persona, translating messaging and positioning into campaigns, sales plays, and field‑facing assets.
• Develop and refine messaging and positioning for ecosystem use cases, ensuring consistency across marketing, sales, and partner channels.
• Collaborate with the Partner organization to support co‑marketing efforts with Snowflake, Databricks, Google Cloud, and other ecosystem partners, including joint campaigns, content, and events.
• Build and maintain sales enablement assets such as battle cards, solution briefs, demos, and presentations that help Sales and Customer Success teams position Alteryx within the cloud data ecosystem.
• Partner with Demand Generation and Rev Ops to support campaigns, sales plays, and programs that drive pipeline and customer engagement for CDP‑related solutions.
• Develop reusable assets that translate ecosystem value into clear, customer‑relevant use cases to scale impact beyond one‑off engagements.
• Contribute market and competitive insights on cloud data platform trends and positioning to refine messaging and GTM execution.
• Work cross‑functionally with Product, Core PMM, Solutions Marketing, and Sales teams to align product capabilities, messaging, and go‑to‑market execution.

• 5–8 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (data, analytics, AI, or cloud platforms preferred).
• Familiarity with the cloud data ecosystem (Snowflake, Databricks, Google Cloud, AWS, Azure).
• Experience supporting product launches, campaigns, or GTM programs.
• Strong storytelling skills—able to translate technical concepts into clear, customer‑focused messaging.
• Ability to work cross‑functionally and manage multiple stakeholders.
• Comfortable operating in a fast‑paced, evolving environment.
• Strong execution mindset with attention to detail and quality.
• Curiosity and interest in AI, data platforms, and modern analytics architectures.
• BA/BS degree required; advanced degree (MBA or similar) a plus.
• Willingness to travel (~50%) for customer meetings and events, partner engagements, and internal meetings.

• Ecosystem messaging is clearly articulated and consistently used across marketing and sales materials.
• High‑quality enablement assets (battle cards, demos, solution briefs) are actively used by the field.
• Partner marketing initiatives are effectively executed with measurable engagement.
• Campaigns and sales plays contribute to pipeline for CDP‑related opportunities.
  
  Reusable…