Director Of Admissions - UT Southern (Pulaski

Director of Admissions

The Director of Admissions is a senior administrative role responsible for directing the university's strategic enrollment, student recruitment, admissions, and application processes. Specifically, this position is responsible for leading undergraduate and graduate recruitment and admissions efforts and advancing enrollment growth through student-centered, data-informed recruitment strategies, as well as other assigned tasks. Reporting directly to the Vice Chancellor of Integrate Enrollment and Brand Strategy, this role leads the admissions team in delivering a personalized, high-touch recruitment experience while advancing UT Southern's enrollment goals.

UT Southern has recently implemented a comprehensive integrated enrollment model that aligns admissions, marketing, communications, digital strategy, and student success. The Director of Admissions will join a university committed to investing in enrollment growth through technology, analytics, recruitment staffing, and strategic marketing initiatives.

This position offers a unique opportunity to help shape the future of enrollment at a growing institution. Working closely with university leadership and campus partners, the Director will contribute both strategic and operational leadership across recruitment planning, staff development, enrollment operations, and student engagement. The successful candidate will be energized by building strong teams, fostering collaboration, and continuously improving the student recruitment experience in a dynamic higher education environment.

The position offers significant visibility and collaboration with senior university leadership and provide an opportunity to influence the future direction of enrollment growth at UT Southern.

Enrollment Strategy & Outcomes

• Provide strategic leadership for undergraduate and graduate recruitment efforts and collaborate with campus partners to optimize conversion, yield, and enrollment outcomes.
• Partner with leadership to translate institutional goals into an actionable strategic enrollment management plan by audience, region, and academic program.
• Monitor recruitment performance and emerging enrollment trends to help inform recruitment planning and decision-making.
• Oversee data-driven enrollment strategies tailored to meet the university's growth and retention goals.

Team Leadership & Development

• Lead, coach, and develop the admissions team, including counselors, coordinators, and support staff.
• Establish a performance culture grounded in clear expectations, accountability, professional growth, and collaboration.
• Set recruitment territories, goals, and outreach strategies, ensuring balanced workloads and strong coverage.
• Foster a student-first, service-oriented culture that reflects UT Southern's values and brand promise.
• Champion a culture of evidence-based decision-making across the admissions team.

Recruitment Operations & CRM Optimization

• Oversee daily recruitment and admissions operations, policies, and procedures to ensure accuracy and compliance.
• Manage the application lifecycle ensuring efficient processing of student records.
• Leverage CRM tools, automation, and reporting in support of recruitment goals.
• Partner with marketing and digital strategy teams to align campaigns, messaging, and outreach cadence.
• Ensure seamless handoff points between marketing, admissions, financial aid, and student success.

Data, Reporting & Continuous Improvement

• Monitor enrollment dashboards and key performance indicators; translate insights into action.
• Produce regular enrollment forecasts and reports for leadership and campus stakeholders.
• Use data to identify barriers, optimize processes, and test new recruitment approaches.
• Model demographic trends to shape the class profile.

Cross Campus & External Engagement

• Serve as a collaborative partner to academic leadership, athletics, registrar, student success, financial aid, advising, and marketing to optimize student onboarding and enrollment.
• Represent UT Southern at recruitment events, high schools, community colleges, and system-wide initiatives.
• Support special initiatives including online program growth, adult…