Digital Marketing Specialist I or II

Digital Marketer

METER Group, Inc. is seeking a qualified Digital Marketer to play a pivotal role in developing, implementing, and managing marketing campaigns that showcase the organization’s innovative products and services. The successful candidate will enhance brand awareness, drive web traffic, and acquire valuable leads and customers. This role works from our Pullman, WA office.

• Bachelor’s degree in marketing, communications, or a related field.
• 2-5 years of experience in digital marketing or a related field.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
• Proficiency in marketing automation tools.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Strong project management skills.
• Excellent written and verbal communication skills.

• Develop comprehensive digital media strategies aligned with the company’s vision and business goals.
• Create and oversee Google Ads marketing campaigns, collaborating with the graphics team to craft compelling display ads.
• Establish and strengthen the online presence, fostering brand awareness and engagement.
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
• Conduct market research, analyze trends, and identify new opportunities to enhance campaign performance.
• Optimize campaign spend and performance based on actionable insights.
• Identify critical conversion points, address drop‑off points, and optimize user funnels.
• Generate innovative growth strategies through digital marketing initiatives.
• Plan, execute, and measure experiments and conversion tests.
• Utilize strong analytical abilities to evaluate the end‑to‑end customer experience across multiple channels and touchpoints.
• Measure and report on the performance of digital marketing campaigns, assessing against established goals (ROI and KPIs).
• Collaborate with cross‑functional teams, including SEO specialists, creatives, content creators, and web developers, to produce engaging content and optimize user experience.
• Stay abreast of emerging digital marketing trends and technologies.
• Drive online sales growth and enhance customer engagement through various marketing strategies.
• Provide thought leadership and perspective to encourage the adoption of effective marketing practices.

• Two medical plan options for full‑time employees: a traditional low‑premium plan or a no‑premium high deductible plan, both including dental and vision coverage.
• Flexible Spending Account (FSA) available with the traditional plan;
  Health Savings Account (HSA) available with the high deductible plan.
• Online/mobile health solution provided to all full‑time employees.
• 80 hours of Paid Time Off (PTO) in a lump amount prorated to the start date; sick leave that accumulates one hour for every 40 hours worked.
• 11 paid holidays.
• Life insurance covering one year’s salary, short‑term and long‑term disability insurance.
• Traditional and ROTH 401(k) options available.
• Profit‑sharing program and quarterly profit‑sharing bonus when available.
• Employer contributions to a profit‑sharing retirement fund.

In the early 1980s, METER Group was founded by soil physicist Dr. Gaylon Campbell to provide simple‑to‑use sensors and smarter data intelligence for researchers. Forty years later, we lead in IoT sensing, data technology, and lab instrumentation, helping scientists, growers, and engineers worldwide address critical global challenges. Our headquarters is in Eastern Washington, offering a small‑town lifestyle with excellent schools, safe neighborhoods, and easy access to recreational opportunities.

METER Group is an Equal Opportunity Employer. All qualified applicants are considered regardless of ethnicity, nationality, gender, veteran or disability status, religion, age, sexual orientation, or other protected status.

Learn more about what it’s like to work at METER Group:

METER Group is an Equal Opportunity Employer. All qualified applicants are considered regardless of ethnicity, nationality, gender, veteran or disability status, religion, age, sexual orientation or gender identity, or other protected status.