Visual Designer

Brand - Frido
Designation - Illustrator
Experience - 3+ years
Location - Pune - On Site

About Role:
As a Visual Designer, you will work closely with the Performance Marketing team to plan, design, and deliver impactful ad creative.
You will be highly engaged in tracking the performance of ads, iterating on designs, and continuously improving creative outputs.

What you’ll do:

• Design and maintain a consistent web icon system across all digital touchpoints

• Create sale logo units, campaign visuals, website pop-ups, and promotional assets

• Develop custom stickers and web illustrations aligned with brand identity

• Illustrate engaging visuals for social media and brand-led campaigns

• Ensure all graphics follow brand guidelines and maintain strong visual consistency

• Translate creative briefs into clear, scalable design solutions

• Collaborate closely with marketing, product, and internal teams

• Experiment with new ideas while blending creativity with data-driven insights

Qualifications we’re looking for:

• Pro-level expertise in  Adobe Illustrator  with strong working knowledge of  Adobe Photoshop

• Solid understanding of vector design principles, scalability, and visual consistency

• Experience building icons, illustrations, and graphic systems for digital platforms

• Good grasp of web design fundamentals — responsiveness & usability

• Ability to sketch and visualize concepts quickly during the ideation phase

• Hands-on experience with  Procreate  or similar digital sketching tools

• Basic motion/animation knowledge using  Adobe After Effects ,  Lottie , or similar tools is a plus

• Detail-oriented with a strong eye for brand alignment and clean design execution