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Job Description & How to Apply Below
About Keffy Pharma
Keffy Pharma is the prescription arm of Keffy, a forward-thinking healthcare brand committed to building innovative, trusted, and outcome-driven solutions in the Indian pharmaceutical space. Our portfolio currently focuses on pain management, supplements, and women’s health, with plans to expand across key therapeutic categories.
We are looking for an entrepreneurial and execution-focused Vice President – Sales (West) to lead our next phase of expansion across Maharashtra and Gujarat . This is a high-ownership leadership role for someone who can help us build the business from the ground up, starting with stabilising operations in Pune and then scaling a structured sales organisation across the rest of Maharashtra and Gujarat over the next 18 months.
The ideal candidate will have strong experience leading large pharma sales teams in a top 50 pharmaceutical company , with deep exposure to Gynaecology and Orthopaedic segments , and a proven track record of managing a meaningful regional business with strong commercial discipline.
Key Responsibilities
Lead the overall sales strategy and execution for Maharashtra and Gujarat
Stabilise the existing business in Pune/PCMC and create a strong base for regional expansion
Build and scale the sales organisation across the West region in a phased and disciplined manner
Recruit, mentor, and lead a high-performance field structure comprising:
Zonal Managers, Regional Sales Managers, Area Business Managers, Territory Sales Executives
Drive expansion across the rest of Maharashtra and Gujarat within the next 18 months
Set clear sales, productivity, coverage, and collection metrics for each level of the organisation
Bring strong structure and discipline to the business, including:
Tour plan planning and review, Reporting systems, Daily/weekly review mechanisms, Target setting and tracking, Productivity monitoring, Stockist and doctor coverage planning
Make senior consultant calls and help unlock high-potential accounts, institutions, and key prescribers
Build strong relationships across the ecosystem, including:
Key doctors and consultants, Hospitals and clinics, Stockists and distributors, Channel partners across Maharashtra and Gujarat
Ensure smooth coordination between sales, distribution, collections, and operations
Monitor market execution closely and remain field-oriented, not just desk-led
Help create a motivated, accountable, and winning culture across the team
Support the company in organisation design, expansion planning, and leadership hiring
Work closely with management on business planning, budgeting, territory allocation, and growth strategy
Manage regional sales operations with strong commercial discipline and execution rigour
Take ownership of monthly business performance, including P&L responsibility in the range of ₹2–5 Cr per month , depending on scale and stage of growth
Candidate Profile
15+ years of pharmaceutical sales experience , with significant leadership experience across Maharashtra and Gujarat
Strong preference for candidates who have handled the full Maharashtra + Gujarat business for a top 50 pharma company
Proven experience in Gynaecology and Orthopaedic specialities
Demonstrated success in building, scaling, and managing large field teams across multiple layers of management
Experience managing meaningful regional business volumes and monthly P&L responsibility of ₹2–5 Cr
Strong network across:
Doctors and KOLs, Hospitals and clinics, Stockists and distributors, Sales talent in Maharashtra and Gujarat
Strong field leadership with the ability to command respect and drive execution on ground
Excellent communication skills and high professional maturity
Extremely professional in:
Internal communication, Email management, Follow-up discipline, Cross-functional coordination
Strong in:
Reporting systems, Tour plan discipline, Team reviews, Operational follow-up, Execution management
Self-starter with an entrepreneurial mindset and high ownership
Able to build systems and structure from scratch, not just manage an already mature organisation
Strong people leader who can motivate teams, build confidence, and maintain…
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