Digital Assets Product Lead - Executive Director

Digital Assets Product Lead – Executive Director
Wealth Management Platforms
Purchase, NY

Morgan Stanley Wealth Management is seeking an Executive Director to serve as the Digital Assets Product Lead, responsible for defining and executing the digital assets product strategy and roadmap to enable Morgan Stanley Wealth Management to offer competitive digital asset products to its clients. This leader will serve as a subject matter expert (SME) on digital assets for Wealth Management and will own the end-to-end product lifecycle, from strategy through launch and ongoing optimization, partnering closely with Technology, Risk, Legal/Compliance, Operations, and business stakeholders.

The Digital Assets Product Lead will operate with strong execution discipline in a highly regulated environment, translating market and client needs into scalable product capabilities, clear governance, and measurable business outcomes.

Morgan Stanley is committed to helping its employees build meaningful careers and we strive to be a place for people to learn, achieve and grow.

• Design and own the product vision, strategy, and multi-year roadmap for digital assets capabilities within Wealth Management, including near-term priorities, sequencing, dependencies, and investment needs.
• Identify and evaluate opportunities across client segments, advisor workflows, and channels; translate competitive and market insights into actionable product priorities.
• Develop a roadmap guided by business cases and outcome-based prioritization, including adoption targets, revenue/AUM impact, client outcomes, and service/operational metrics.

• Serve as a digital assets SME across topics like cryptocurrencies, tokenization concepts, stable coins, market structure, custody/settlement models, and the evolving regulatory environment.
• Provide guidance to internal stakeholders (e.g., Wealth Management leadership, platform owners, advisors, and product partners) on product capabilities, client suitability considerations, and operational implications.
• Maintain a forward-looking point of view on market and regulatory developments and translate those insights into roadmap recommendations and internal education.

• Lead execution of multiple cross-functional digital assets initiatives across Wealth Management, managing delivery from discovery and requirements through design, build, launch, and enhancements.
• Partner with Technology and Architecture to define platform capabilities, integration requirements, scalability, and resiliency standards.
• Establish success metrics and dashboards to measure product performance and inform continuous improvement (e.g., adoption, utilization, client experience, operational KPIs, and risk indicators).

• Support complex client and advisor leadership engagements as a digital assets SME, participating in senior leadership meetings to align product capabilities to client objectives and ensure successful client outcomes.
• Build and maintain strong partnerships across Wealth Management leadership, distribution stakeholders, platform owners, service and operations teams, and key enterprise partners.

• Serve as a visible external representative for Morgan Stanley Wealth Management’s digital assets strategy, acting as a credible, compliant, and well-prepared spokesperson to help position the firm as an industry leader.
• Represent the business at industry conferences, podcasts, round tables, and executive forums; participate in panels, keynotes, and fireside chats to communicate the firm’s perspective on digital assets product innovation and client outcomes.
• Build and maintain relationships with relevant external stakeholders, including industry groups/associations, market infrastructure providers, academic/think-tank communities, and strategic partners, to keep Morgan Stanley at the center of key ecosystem developments.
• Monitor and synthesize market and regulatory developments from external engagement, feeding insights…