Biddable Media Activation Manager- North America- L10

Overview

The L10 In-House Biddable Media Manager will oversee the operational execution of NA in-house biddable media buying, ensuring campaigns are deployed efficiently, budgets are managed, and media performance meets expected KPIs. This role provides high-level oversight of day-to-day operations, manages the in-house team at an operational level, and ensures adherence to governance, compliance, and quality standards.

Functional Responsibilities:

• Operational Leadership & Campaign Oversight:
  Lead and oversee the end-to-end execution of Paid Search, Social, and Programmatic campaigns, ensuring high-quality, timely deployment.
• Establish operational standards, processes, and KPIs for campaign setup, pacing, optimization, and reporting.
• Drive adoption of automation, AI, and performance tools to maximize efficiency and media ROI.
• Provide senior oversight for complex campaigns, ensuring alignment with business objectives and operational best practices.

• Governance, Compliance &
  
  Risk Management:
  
  Ensure full compliance with media governance standards, including brand safety, privacy, fraud prevention, and audit requirements.
• Define operational controls, exception management, and reporting frameworks to safeguard media spend and performance.
• Serve as the escalation point for operational, compliance, or vendor issues across the NA in-house media function.

• Financial & Performance Stewardship:
  Own financial oversight of campaign budgets, pacing, and media productivity, driving measurable ROI and cost efficiency.
• Track and validate campaign-level performance metrics, ensuring transparency and accountability.
• Partner with LG1 to support productivity measurement, cost optimization, and attribution of savings.

• Team Leadership & Capability Development:
  Lead, coach, and mentor the NA in-house media operations team (analysts, ops specialists) to ensure operational excellence and career growth.
• Build a high-performing team culture, embedding best practices, consistency, and continuous improvement.
• Partner with LG1 to define team capability plans, training programs, and succession pipelines.

• Cross-Functional Influence & Stakeholder Management:
  Serve as the senior operational liaison to Brand, Media Lead, Finance, Procurement, and Legal teams.
• Represent in-house media execution in senior forums, providing insight on campaign performance, risk, and operational recommendations.
• Manage relationships with key vendors and platforms, ensuring SLA compliance and operational alignment.

People Responsibilities:

The role will support the LG1 in providing directions to the media agenda for GCC NA media team

• Develop team capabilities, motivation and engagement levels
• Support subordinates and peers through mentoring & coaching in growing their functional and capabilities
• Set and monitor performance goals for evaluation of direct subordinates
• Provide timely feedback on team member performance
• Build meaningful developmental paths for subordinates
• Support team motivation and retention

• The expected compensation range for this position is between $106,400 - $178,100.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, Pepsi Co offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility:
  Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• 8–10 years of experience in digital and programmatic media, with both agency and client-side exposure.
• Strong experience within FMCG or multi-brand environments, managing high-volume, performance-driven campaigns.
• Proven ability to lead in-housing or large-scale media buying operations,…