Shopper Marketing Senior Analyst

Overview

The Pepsi Co Commerce Marketing Team is looking for a dynamic, highly collaborative team player to serve as the Senior Analyst on the Dollar General Commerce Marketing Team (PBUS).

The Dollar General Commerce Marketing Team oversees the Pepsi Co marketing efforts at Dollar General, one of Pepsi Co’s key retail customers, in close collaboration with the Dollar General Customer Team (PCT), Pepsi Co Retail Media Team, and Brand Commercial Teams—this high-energy, passionate group brings enthusiasm to driving the Pepsi Co business at Dollar General!

As part of this team, the Shopper Marketing Senior Analyst will lead the execution of omnichannel shopper marketing programs across the Pepsi Co Beverages portfolio and support key elements of the Joint Business Planning (JBP) process.

You will play a critical role in delivering high-impact programs that grow Pepsi Co Beverages (volume, sales, share) while strengthening brand equity with Dollar General shoppers.

You’re a great fit if you are energized by solving real shopper problems, turning insights into activation, and bringing breakthrough marketing ideas to life through tight, cross-functional collaboration.

This role develops and showcases your ability to:

• Strategically evaluate business and customer opportunities
• Build deep customer understanding
• Translate insights into actionable programs
• Bring ideas to market through partnership with sales, digital media, brand, innovation, and commercial marketing teams to drive results

This role reports into the Marketing Manager on the Dollar General Commerce Marketing Team and includes regular collaboration with the Marketing Director.

• Support the Pepsi Co Beverages shopper marketing agenda, from planning and sell-in and through in-market execution
• Create sales/customer-facing sell decks and playbook communication tools to ensure flawless shopper marketing program execution
• Collaborate with commercial and brand teams on Dollar General shopper marketing plans, inclusive of digital/social/mobile/in-store strategies, innovation support, and creative traffic‑ & basket‑driving and brand‑building programs
• Build strong working relationships across internal Pepsi Co teams and external customer teams (Sales, Marketing, Media, Operations)
• Partner with agency and brand teams to develop and execute promotional and customer‑specific merchandising programs
• Partner with Insights and Category Management to analyze/synthesize data (e.g., POS), inform strategy, and support initiative development
• Support in synthesizing detailed post‑plan analysis on campaigns and drive recommendations for future optimizations
• Manage team/program budget with rigor and transparency
• Manage key standing forums and share‑outs among Sales, Commercial and Brand stakeholders with organization and leadership

• The expected compensation range for this position is between $88,200 - $147,650.
• Location, confirmed job‑related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, Pepsi Co offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility:
  Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Proven track record identifying consumer insights and translating them into effective marketing programs; hands on use of data
• Creative thinking, analytical thinking, and problem solving skills
• Strong collaboration, project management, and influencing skills in a matrix environment
• Excellent written and oral communication; ability to partner at all levels of the organization
• Demonstrated professional maturity, manage up/down; strong interpersonal skills for interaction…