Associate Vice President, Media

Move Your Career Forward with DAC as an Associate Vice President, Media

We are DAC—a global full‑funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward‑thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

The Associate Vice President, Media is responsible for leadership decisions regarding the media programs and team associated with a book of client business. Paid Media at DAC is digital‑first (SEM, Social, Programmatic) but includes traditional/offline media in certain client cases as well. This individual will also be one of the leaders within the Media team, tasked with developing goals that will move the team and agency forward, while supporting the broader objectives of the agency and driving adoption of these tenets within the media team.

The role will also be accountable for disseminating educational, current/up‑to‑date media content regarding media strategies across the team and the agency, ensuring that knowledge is applied in practice within their team.

• Provide strategic leadership and guidance to Media SME teams in developing programs to meet campaign objectives.
• Act as the escalation point for senior‑level clients and internal stakeholders.
• Serve as the senior leader on each client program, being looked to by clients and internal stakeholders.
• Oversee, and where required develop, a standardized process for media and campaign planning, optimization, budget management and creative testing, enforcing uptake and follow‑through. This may include AI‑enabled processes.
• Ensure appropriate staffing and resource management within the team, aligning to profitability and staffing needs for each client.
• Coach and mentor direct reports, and ensure effective management of the full team.
• Communicate project status and campaign performance to agency executives and account teams.
• Maintain effective and impactful communication with clients, internal stakeholders and team members.
• Analyze metrics and performance data and provide actionable recommendations for campaign optimization to meet or exceed client objectives.
• Demonstrate expert‑level knowledge of the role each media type plays in integrated media plans, and assist in the creation of plans for DAC clients and prospects.
• Show functional knowledge of tactical execution across SEM, Social and Programmatic; prior hands‑on experience is desired to coach and guide the team.
• Understand, test and implement new methodologies to improve the service offering.
• Proactively build and facilitate strong working relationships with other departmental and office leads, acting as a “go‑to” resource for media questions.
• Further develop relationships with vendor partners; bring forth new ideas to push client programs and test new initiatives.
• Collaborate with media team members to oversee and improve internal processes, providing high‑quality service for clients.
• Assist in developing new business pitch materials; attend pitches and present as the senior subject‑matter expert.
• Provide thought leadership in your area of expertise (blog posts, POVs, speaking engagements, etc.).

• 12–15+ years of experience in paid media (digital‑first, with traditional/offline a plus).
• Experience creating/developing high‑performing client media programs spanning multiple channels, tactics and goals.
• Strong understanding of full‑funnel media planning, including audience and competitive research.
• At least 7 years of proven experience managing and developing teams of subject‑matter experts.
• Expertise with high‑performance, full‑funnel lead generation and/or sales‑focused campaigns.
• Demonstrated presentation skills (material creation and in‑room presentation).
• Solid knowledge of testing methodologies, betas, and industry trends.
• Growth mindset for expanding campaigns and opportunities within the client base.
• Track record of…