Sales Strategy Enablement Lead - US Brick & Mortar

Overview

As we accelerate our commercial transformation across the US Market, we are seeking a Sales Strategy Enablement Lead to lead and deliver best‑in‑class commercial execution. This high‑impact role is responsible for shaping and executing transformational demand strategies, elevating customer partnerships, and driving sustainable growth across channels with hyper‑focus on all Brick & Mortar channels. You will play a critical role in embedding data‑driven decision‑making, strengthening customer engagement, and advancing best‑in‑class retail execution strategies across our brick‑and‑mortar business.

Location: This person must sit in our Purchase, NY HQ office 3 days/week.

Demand Acceleration & Growth Strategy

• Lead the development and execution of bespoke demand acceleration channel strategies to maximize category growth across the US market for Brick & Mortar retailers.
• Identify and unlock granular Shopper Value Offer growth opportunities and related execution standards to deliver them.
• Leverage advanced analytics and big data to drive precision targeting and personalized execution (Most Valuable Store, Store Clustering concepts).
• Develop Category Leadership initiatives and selling story for Soda Stream across retail and digital environments to elevate customer collaboration as part of WCCE.

Perfect Store & Commercial Excellence

• Define and implement Perfect Store (PICOS) standards across physical retail environments.
• Ensure best‑in‑class in‑store and online execution, optimizing visibility, availability, and conversion.
• Drive continuous improvement through KPIs performance tracking and field feedback loops.
• Facilitate corrective actions and identify capabilities/performance gaps.

Customer & Channel Development

• Own the US B&M category leadership agenda across all channels and co‑develop insight‑led selling story to the trade.
• Partner closely with Sales to elevate strategic customer relationships as part of the World Class Customer Engagement cycle to unlock joint business plans (JBPs) with key retail partners.
• Drive channel‑specific strategies tailored to offline channels.

Cross‑Functional Leadership

• Partner closely with Sales, Trade Marketing, RGM to align priorities and execution at the local level.
• Partner with the DX global team and actively engage within the global DX community to share best practices and lift & shift from other clusters where appropriate.
• Lead and inspire cross‑functional teams to deliver integrated commercial solutions.
• Foster a culture of agility, innovation, and data‑driven decision‑making.

• The expected compensation range for this position is between $93,500 - $156,450.
• Location, confirmed job‑related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, Pepsi Co offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility:
  Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Bachelor's Degree in related field (Business, Marketing, Sales, Finance, etc.) required.
• 5–7 years of working experience in commercial strategy, sales strategy, sales enablement, demand generation, or category management required.
• Strong track record in FMCG or consumer goods industry, ideally across multiple markets.
• Deep expertise in retail execution excellence.
• Experience leveraging digital tools, data analytics, and shopper insights to drive growth.
• Strong commercial acumen.
• Ability to influence stakeholders and build strong relationships internally with peers, DX broader community and strategic relationships externally with key retailers.
• Collaborative and entrepreneurial mindset with ability to balance both…