Senior Product Manager- Smart Campaign

We're looking for a Senior Product Manager to lead the Smart Campaigns squad. You'll own the strategy, roadmap, discovery, and delivery of Snoonu's promotions platform—from internal campaign tooling to customer-facing experiences.

This role requires a high degree of autonomy. You'll turn ambiguous business problems into clear product direction, align cross‑functional teams, and drive initiatives from discovery to measurable business outcomes.

Every product investment should be tied to a clear growth objective and supported by a go‑to‑market strategy. You'll partner closely with Commercial, Marketing, Finance, Data, Design, and a backend‑heavy Engineering team to build a scalable promotions platform.

• Define and execute the Smart Campaigns product strategy and roadmap.
• Balance short‑term commercial opportunities with long‑term platform investments.
• Prioritize opportunities using customer insights, analytics, and business impact.
• Ensure every major launch has a clear GTM plan and measurable success metrics.

• Lead complex initiatives across Product, Engineering, Design, Commercial, Marketing, and Data.
• Build alignment, secure commitments, and proactively drive execution.
• Act as the primary product partner for campaign‑related initiatives across the business.

• Own the full product lifecycle from discovery through launch and iteration.
• Translate complex problems into clear requirements that enable Design and Engineering to execute with minimal ambiguity.
• Partner with Engineering on technically complex systems and make informed trade‑offs.

• Own both internal campaign tooling and customer‑facing promotion experiences.
• Ensure new capabilities scale across the platform without introducing unnecessary complexity.
• Drive experimentation through A/B testing and data‑driven decision making.

• 5+ years of Product Management experience, including consumer mobile products.
• Experience building growth products where success was measured by business outcomes, not feature delivery.
• Proven ownership of complex, cross‑functional initiatives from strategy through execution.
• Experience working on technically complex products with backend‑heavy systems.
• Strong stakeholder management and ability to influence across multiple functions.
• Excellent problem framing, prioritization, and communication.
• Highly autonomous with a strong sense of ownership and accountability.
• Fast learner who adapts quickly to new domains and actively seeks feedback.