Senior Manager User Acquisition

Industry Information Technology and Services

The Head of User Acquisition for the Kuwait and Bahrain cluster is responsible for building, leading, and scaling a high-performance paid acquisition operation across both markets. This is a founding leadership role for the cluster: the successful candidate will establish the local UA framework, hire and develop the team, and drive sustainable user growth in alignment with regional performance targets.

• Define and own the UA strategy for Kuwait and Bahrain, covering paid search, paid social, programmatic, and app install channels.
• Manage a team of UA specialists, providing ongoing coaching, performance feedback, and professional development.
• Collaborate with the Director of Performance Marketing to align cluster strategy with regional objectives and budget allocation.
• Serve as the primary point of accountability for cluster-level KPIs: CPI, CPA, ROAS, and new user volume.

• Oversee day-to-day campaign management across all paid channels, ensuring consistent optimization and budget efficiency.
• Partner with the Marketing Efficiency team (Qatar HQ) to adopt standardized measurement frameworks, attribution models, and Mar Tech tooling.
• Leverage insights from the UA Analyst to drive data-informed decisions and continuous performance improvement.
• Identify and test new acquisition channels, audience segments, and creative formats relevant to the Kuwait and Bahrain markets.

• Work closely with the Acting Head of UA (Qatar + Oman cluster) to share best practices and align on channel strategy.
• Coordinate with Creatives and Communications teams to brief and iterate on performance-oriented ad creative.
• Contribute to quarterly business reviews with actionable cluster-level performance analysis.

• 5+ years of experience in performance marketing or user acquisition, with at least 2 years in a team leadership role.
• Proven track record of managing and scaling paid acquisition budgets in the GCC or MENA region.
• Deep hands-on expertise in at least three of:
  Google Ads, Meta Ads, Tik Tok Ads, Apple Search Ads, programmatic DSPs.
• Experience operating in a multi-market or cluster-based organizational structure is strongly preferred.

• Strong analytical skills with the ability to translate data into clear strategic recommendations.
• Demonstrated ability to hire, lead, and retain performance marketing talent.
• Excellent communication and stakeholder management skills in a matrixed organization.
• Proficiency with analytics and BI tools (e.g., Tableau, Looker, or equivalent).
• Fluency in English is required;
  Arabic is an advantage.

Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.

To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.

To radically transform how people live by leveraging technology to connect them with endless possibilities.

• Be Customer Obsessed: "Focus on the customer and all else will follow."
• Act with Integrity: "We are honest, ethical, and trustworthy in everything we do."
• Be Curious and Creative: "We constantly innovate and create solutions to bring a lasting positive impact."
• Lead by Example and Take Ownership: "Be the change you want to see and take ownership."
• Work Smart and Deliver Results: "You can do more by doing less, better, and faster."
• It's All About People: "Be a team player; together we are stronger."

• Global Vibes
  - Collaborate with a worldwide crew.
• Brain Boosters
  - Learning budgets, access to courses, and tools for your growth.
• Builder’s Playground
  - Own your tasks, own your path! We're big on autonomy.
• Flexible Time Off
  - We take recharging seriously. Generous leave and wellness policies.
• Agile…