Social Media Lead

We're looking for a Social Media Lead who doesn't just "manage accounts" but owns social as a business driver.

This role is responsible for turning Snoonu's social platforms into high performing growth channels by combining content, culture, data, and execution.

You will lead the full social ecosystem: planning, publishing, performance, community, and collaboration with influencers and campaigns.

You'll work closely with creative, production, and influencer teams to ensure everything we put out is on brand, on time, and impactful.

• Own and evolve Snoonu's social media strategy across all platforms (Instagram, Tik Tok, X, Snap Chat, etc.)
• Translate campaign objectives into clear social plans, formats, and content calendars
• Identify trends, formats, and cultural moments relevant to Qatar & MENA
• Ensure consistency between brand voice, campaigns, and daily content

• Manage and oversee end to end publishing (posts, reels, stories, captions, timing)
• Work closely with Creative & Production teams to deliver high quality, platform native content
• Ensure all content meets brand standards, tone, and campaign objectives
• Own real time content opportunities (reactive / moment marketing)

• Track and analyze performance across all platforms (reach, engagement, conversions)
• Continuously optimize content formats, timing, and messaging

• Oversee DMs, comments, and mentions using tools like Hootsuite & Sprout Social
• Ensure fast, on brand, and culturally aware responses
• Monitor sentiment, elevate issues, and protect brand reputation
• Identify opportunities to engage and build community loyalty

• Align closely with the Influencers team on Coverage plans, Posting timelines and Content integration
• Ensure influencer content fits into the overall social narrative
• Support major campaigns with strong social rollouts & amplification
• Manage and support Social Media Executives / Coordinators
• Ensure clear workflows, deadlines, and accountability

• 3 5+ years in social media management (agency or in house)
• Proven experience managing high volume, fast paced accounts
• Experience in content driven brands, tech, or consumer platforms is a plus
• Strong understanding of platform algorithms & trends
• Ability to balance creative thinking with a performance mindset
• Fluent in both Arabic & English (written and spoken) - mandatory
• Solid copywriting skills across AR & EN with cultural nuance (no literal translations)
• Hands on content creation ability (mobile first), able to shoot, capture, and produce quick social content using a phone when needed

• Global Vibes - Collaborate with a worldwide crew
• Brain Boosters - Learning budgets, access to courses, and tools for your growth
• Flexible Time Off - Generous leave and wellness policies
• Agile Everything - Scrum isn't a buzzword here
• Certified for Excellence - ISO 9001:2015 and ISO 45001:2018 certifications
• Beyond the Code:
  Giving Back Matters - Sustainable practices & CSR projects