Strategic Communications Support Specialist

Remote Status: Hybrid

The contractor shall assist in developing internal communication strategies, policies, and processes to address changes in roles and responsibilities and garner support for an integration of communications capabilities across DCSA. Deliverables include but are not limited to policies, processes, standard operating procedures that will be socialized with DCSA stakeholders and leadership, knowledge management strategy, implementation plans and regular status updates and archiving of all strategic comms materials.

The contractor shall provide the following support:

• Documenting the policies, processes, and standard operating procedures (SOP) that support oversight of DCSA’s external communications and interactions with other communication teams across DCSA.

The contractor shall provide strategic communications operational support to internal and external communications channels. The contractor shall support development of webpage content and page design to make navigation easier and more conducive to operational support capabilities. Provide professional insight to assist implementation of organizational strategic communications campaign to existing websites and other media platforms. Provide professional recommendations on utilizing organizational strategic communications campaigns on evolving media platforms.

Provide innovative and creative approaches for reaching target audiences, recommendations on best practices for measuring impact of web presence and social media activity and implement these best practices in proposed processes and metrics reporting. Deliverables include, but are not limited to, command briefing with tailored variants for specific mission needs; content for DCSA’s internal and external websites and social media;

and metrics collection strategy for website and social media platforms, implementation plan, metrics dashboard, and regular updates, and quarterly assessments and recommendations. The contractor shall provide strategic communications operational support to internal and external communications channels, which includes the following:

• Developing and managing updates to the Agency command/Directorate briefing for use with internal and external stakeholders, including providing tailored briefings as needed for specific audiences.
• Collecting and analyzing metrics on websites to inform content-related decision-making across the strategic plan implementation teams and providing monthly updates on an agreed-upon set of metrics for each website/SharePoint.
• Collecting and analyzing metrics on social media engagement to inform content-related decision-making across the strategic implementation teams and providing monthly updates on an agreed-upon set of metrics for social media.
• Author, socialize, and assist in the posting of social media products to support communication strategies and DCSA messaging efforts.
• Work with web and content developers to ensure social media is aligned and linked to web presence.
• Develop graphic support, content, and materials for social media postings.

The contractor shall provide strategic communications outreach planning support for any events that will be identified in the Agency outreach and engagement plan as event at which DCSA leaders will participate as presenters and/or will host a booth. Deliverables include, but are not limited to, a standard event planning playbook, tailored event project plans, conference materials (e.g., briefings and talking points, brochures, slick sheets), meeting agendas for prep sessions, hot washes, event notes, after action reports and lessons…