Field Marketing Manager

OPTEL is one of the world’s leading providers of traceability systems. Our mission: to use innovative technologies to build a better world through responsible capitalism. OPTEL’s renowned solutions ensure the quality of health products and help combat the counterfeiting of medications and medical devices worldwide. The company also adapts its technologies across various industries—from healthcare to smart manufacturing and beyond—so that all can benefit from global traceability.

OPTEL’s expertise empowers industries to measure, inspect, control, and track a wide range of elements to improve product quality and promote more responsible resource use.

OPTEL is seeking a Field Marketing Manager capable of leading high-impact global marketing initiatives. This individual will play a key role in planning, executing, and optimizing our field marketing activities, including international trade shows, webinars, and client and partner events.

The Field Marketing Manager is responsible for designing a cohesive, results-driven event strategy, with full ownership from pre-event demand generation to post-event ROI analysis. This person will also manage projects related to customer experience, partnership activation, and field marketing campaigns.

This role requires a highly autonomous profile with a strong sense of ownership, able to structure plans and execute with rigor while bringing creativity and innovation.

• In collaboration with Business Unit Marketing Managers, define and execute an annual field marketing strategy aligned with commercial objectives.
• Ensure a comprehensive event vision: pre-show planning, on-site presence, marketing activation, demand generation, and post-show follow-up.
• Identify high-impact event opportunities worldwide and recommend where OPTEL should invest (market watch, benchmarking, ROI analysis).
• Develop comprehensive event plans including objectives, budgets, target audiences, key messaging, and conversion strategy.
• Collaborate with Business Unit Marketing Managers on special marketing projects.
• Organize client events and activate selected marketing partnerships.

Lead the full organization of major events (international trade shows), including:

• Space booking, vendor coordination, transportation, logistics, and booth setup/tear-down;
• Booth management, design, branding, promotional materials, and demos;
• Coordination with internal teams (Sales, Product, Marketing, Partners);
• Design and execution of on-site activations: marketing stunts, announcements, demonstrations, interactive experiences;
• Coordination of joint initiatives with partners (shared booths, combined demos, co-branded campaigns, private events);
• Ensuring each event tells a strong and cohesive story;
• Managing event budgets with rigor and efficiency;
• Producing post-event reports and continuous improvement recommendations.

Develop and execute multichannel campaigns to maximize participation:

• Invitations, email marketing, Linked In campaigns, partner campaigns;
• Activation of SDRs and Account Managers for meeting bookings;
• Define post-event follow-up plans: outreach, conversion campaigns, reusable content strategy;
• Track KPIs and measure performance, including:
• Leads generated, meetings booked, pipeline influence, ROI, participation, engagement.

• Organize webinars and virtual events aligned with Business Unit marketing priorities;
• Design and coordinate private client events;
• Lead projects aimed at enhancing customer experience;
• Optimize showroom and solution demos to support Marketing and Sales.

• Relevant experience in field marketing and/or event marketing;
• Proven ability to manage multiple projects simultaneously with strong organizational skills;
• Experience in demand generation;
• Strong sense of ownership: able to take full responsibility and deliver without constant supervision;
• Creative and solution-oriented mindset: able to propose original ideas and differentiated activations;
• Excellent interpersonal skills: strong collaboration with internal teams, partners, and vendors;
• Curiosity…