Director of Marketing

A skilled nursing organization in New York is seeking an experienced Director of Marketing to oversee census development and referral relationships for two skilled nursing facilities. This role is ideal for a hands-on marketing leader who understands hospital referral patterns, post-acute placement, and how to consistently drive admissions through strong relationships and visibility.

Responsibilities:

• Develop and execute marketing strategies to support census growth across two facilities

• Build and maintain relationships with hospitals, case managers, discharge planners, and referral sources

• Represent the facilities in hospitals, physician offices, and community settings

• Educate referral partners on clinical programs, services, and capabilities

• Track referral activity, conversion rates, and market trends

• Coordinate closely with Admissions, Nursing, and Administration teams

• Support tours, follow-ups, and community outreach efforts

• Ensure consistent messaging and branding across both facilities

Qualifications:

• Prior marketing experience in a skilled nursing facility required

• Strong understanding of hospital discharge planning and post-acute care placement

• Proven ability to grow census and maintain referral pipelines

• Excellent communication, relationship-building, and follow-up skills

• Self-motivated and comfortable managing multiple facilities

• Organized, dependable, and results-driven

What We Offer:

• Competitive compensation based on experience

• Full benefits package

• Supportive leadership and collaborative team environment

• Opportunity to make a direct impact across two New York facilities

• Stable role with long-term growth potential

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