Digital Content Manager - Wgem

Shift and Schedule

Full-Time

WGEM is seeking a Digital Content Manager to lead day-to-day digital publishing across web, social, smartphone apps, and Smart TV apps. Reporting to the Digital News Director, you’ll manage people and platforms to drive fast, accurate, digital execution; consistent standards; and measurable growth in reach and engagement.

• Drive breaking-news execution: rapid updates, Digital News Desk breakings, push alerts, and live coverage.
• Lead day-to-day digital publishing: assign, prioritize, and publish across web, social, and apps.
• Train and coach digital staff on workflows, publishing standards, and best practices.
• Use analytics to track performance: optimize placement and report weekly wins/lessons learned.
• Champion digital-first storytelling (short-form vertical video, interactive/visual stories, platform-specific content).
• Partner with reporters/producers and marketing/promotions to align coverage and station initiatives.
• Write and publish news coverage across all WGEM digital platforms as needed.
• Source and verify user-generated content; produce enterprise/innovative formats (interactive maps, infographics, special streams/CTV programming).
• Grow CTV/streaming through a strategy for live and on-demand content.

• 2+ years in digital journalism/producing or newsroom content leadership.
• Proven ability to lead a team and run day-to-day publishing operations.
• Strong writing/editing and coaching skills.
• Fluency with major social platforms, SEO, and audience-growth best practices.

Salary: $48,000 - $53,000/yr. (depending on experience)

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit‑sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

WGEM-TV/Gray Media is a drug‑free company.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.