Associate Director,Consumer Analytics Job Quincy area,Massachusetts USA,IT/Tech

Serve as an analytics business partner to assigned consumer brands and indications, helping translate brand strategy, media priorities, and business questions into clear analytics plans and recommendations
Design and interpret insights for DTC/P ecosystem, impact assessment of use cases, and support on-going advancements to support AI mediated engagement throughout the customer journey lifecycle
Partner with Brand and Media teams to define KPIs, audience priorities, measurement needs, test-and-learn opportunities, and optimization questions for Direct to Consumer/Patient campaigns
Develop performance insights that connect consumer engagement, media activity, audience behavior, patient journey progression, and business outcomes
Lead or support recurring performance readouts, translating analytical outputs into clear business implications and recommended actions
Support the development and scaling of consumer analytics capabilities, such as audience segmentation, lookalike modeling, patient journey analytics, media measurement, attribution, reporting, and test-and-learn frameworks
Define and execute business requirements, analytical inputs, and success criteria for priority use cases in partnership with Omnichannel, Digital, Data Management, Data Engineering, and Data Science teams
Design, execute, and interpret analyses of large healthcare and media datasets and translate complex data findings to clear actionable recommendations for commercial and cross-functional teams to drive strategic imperatives
Help establish repeatable standards, templates, QA processes, and documentation to improve consistency across brands and indications.
Serve as key member of larger Advanced Analytics team, coordinating with Therapeutic Area (TA) Advanced Analytics lead to integrate Consumer Analytics work streams with other Advanced Analytics deliverables
Collaborate with Data Science and technical partners on model development, audience creation, measurement design, test/control construction, and validation of analytical outputs
Partner with Digital and Data teams to ensure dashboards, data assets, and analytics workflows meet business needs and support timely decision-making.

Requirements

Bachelor's degree required in a quantitative field (e.g., Statistics, Mathematics, or Engineering)
Minimum of 5+ years of experience in commercial brand and/or media analytics, or equivalent consulting experience
Demonstrated experience working with 1st & 3rd party consumer data sources across key media channels (e.g., CRM, CTV/OLV, Search, and Social)
Strong foundation in core statistical methods (descriptive statistics, probability distributions), experimental design (A/B tests, multivariate tests, holdout/control group studies), and causal inference methods (difference-in-differences, propensity score matching, synthetic control approaches) to support media incrementality and campaign lift measurement
Proficiency in SQL and Python is required
Proven ability to translate complex analytical findings into clear, actionable business recommendations for non-technical audiences
Strong communication and presentation skills, with demonstrated ability to conduct meetings and present independently to cross-functional stakeholders, including senior leadership
Strong strategic thinking ability, with a solid understanding of the life-sciences industry
Ability to work effectively in a highly matrixed environment, collaborating across multiple teams and time zones
Strong learning agility, intellectual curiosity, and attention to detail
Ability to think strategically in ambiguous environments and adapt as business priorities evolve
Demonstrated emotional intelligence (EQ) and collaborative leadership skills.

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Associate Director, Consumer Analytics