Manager, Media Analytics – Optimization

Responsibilities

• Elevate how brand, consideration and performance media are measured and translated into investment decisions
• Develop deep expertise in brand lift studies, consideration measurement, and creative effectiveness diagnostics
• Translate advanced measurement outputs into practical guidance for media planning and optimization
• Improve how partnerships, collaborations, creators, and sponsor ships are measured
• Evaluate new analytics approaches and technologies, including AI-enabled measurement and insight generation
• Lead learning agendas that combine experimentation, creative analysis, and deep performance diagnostics
• Act as a trusted analytics partner to senior stakeholders in Media, Brand, and Analytics
• Contribute to the evolution of a more scalable, modern, and AI-enabled analytics capabilities

• 7–10 years of experience in media analytics, marketing analytics, or measurement-focused roles
• Strong understanding of paid digital media (e.g., search, social, video, creators, retail media)
• Deep expertise in brand lift studies, creative effectiveness measurement, and consideration tracking
• Strong understanding of MMM and how to apply modeling outputs to real-world decisions
• Prior experience in an agency environment or managing agency relationships is a strong plus
• Firsthand experience working with large datasets and querying data (e.g., SQL / Snowflake)
• Advanced Power BI skills, with a focus on decision-ready dashboards
• Strong analytical fundamentals: hypothesis-driven thinking, experimentation, and interpretation
• Confidence influencing senior stakeholders and contributing to high‑stakes decisions