Specialist Social Media Buyer & Planner

Introduction

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which also includes five leading omnichannel grocery brands – Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Ahold Delhaize USA associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

The Paid Social Media Buyer for is responsible for developing, executing, and reporting on paid social media campaigns on platforms including Meta, Pinterest, Tik Tok, and You Tube to promote and drive traffic, products, and services. The Paid Social Media Buyer plays a vital role in helping the digital marketing team achieve their marketing goals by reaching KPI's vital to each social channel.

By developing, targeting, and executing effective paid social media campaigns at efficient prices, this role will help with company success. Understanding paid media campaign set up in the native platforms for Meta Business Manager, Pinterest Ads Manager, Tik Tok Business Center, and You Tube DV360 are essential functions of the role.

Our flexible/hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Chicago, IL, Quincy, MA, Carlisle, PA and Hyattsville, MD.

Applicants must be currently authorized to work in the United States on a full-time basis.

• Develop and implement media strategies for the company's advertising assets across social media platforms
• Effectively establish bid price ceilings to keep pricing down but also maximize reach potential
• Use Ahold Delhaize USA 1 st party data to target audience lists within each social platform
• Build and manage relationships with advertisers and agencies to deliver effective media campaigns
• Work closely with other cross-functional teams, such as sales, marketing, analytics, and product, to ensure that campaigns are aligned with overall business goals
• Help to increase brand awareness by running targeted advertising campaigns to consumers who have expressed interest in similar products and who live in similar geographical areas
• Meet regularly with partners (via video conference and in person as needed) to strengthen relationships
• Provide weekly insights and optimizations to key departments and partners with invested interest in campaign delivery

The Paid Social Media Buyer should have knowledge of:

• Business Manager's and Ad Account familiarity for:
  Meta, Pinterest, and Google DV360
• Social media ad understanding of image ads, video ads, carousel ads, cobranding ads and best practices for creating and targeting effective social advertisements
• Social media analytics including ability to track and measure performance of social campaigns in real time and identify areas of improvement
• Digital marketing team KPI's and goals to effectively and efficiently deliver targeted media
• Be up to date on the latest trends, research, and techniques across all social media platforms and digital ad serving environments

• Bachelor's Degree in Marketing, Business, Communications, or equivalent
• Ability to plan, execute, measure, and report on multiple campaigns to multiple partners per day
• Ability to work effectively with partners at home and in office whenever needed

ME/NC/PA/SC Salary Range: $75,040 - $112,560

IL/MA/MD/NY Salary Range: $86,320 - $129,480