Sr. Director Brand Marketing

Our Brand

At J.Jill, we’re redefining what it means to dress and live with ease. As a women-led, Boston-based lifestyle brand with 200+ stores nationwide, we design thoughtful, inspired apparel and accessories that celebrate the totality of all women. We’re entering an exciting chapter of growth — expanding our footprint, reaching new customers, and deepening long-standing relationships. We're seeking bold thinkers and doers to join us.

With competitive pay and benefits, a supportive culture, and the chance to make a real impact, this is more than a job, it’s an opportunity to bring our ethos keep it simple, make it matter to life in new and inspiring ways.

J.Jill is entering an exciting new chapter — and we’re looking for a visionary Senior Director Brand Marketing to help shape it. This is a rare opportunity to lead a beloved women’s apparel brand through its next evolution, expanding our reach to new audiences while deepening brand love with our loyal customers.

Reporting to the SVP of Marketing & Customer Experience, this leader will oversee a talented team and serve as the driving force behind our brand storytelling, marketing expression, and customer engagement strategy.

• Own and evolve the J.Jill brand strategy, including positioning, brand pillars, voice, visual identity, and core creative assets.
• Partner closely with our internal creative agency to bring the brand to life across every touchpoint.

• Translate product and brand priorities into effective and innovative integrated marketing campaigns.
• Lead seasonal briefing, cross‑channel activation, and the execution of brand moments and activations (in partnership with external agencies when needed).

• Oversee organic social media strategy, content creation, and community engagement to grow followership and strengthen brand perception.
• Lead our influencer marketing strategy, ensuring content is authentic, relevant, and aligned with brand goals.

• Steward The Compassion Fund, a 20+ year program that has contributed more than $20M to women’s causes.
• Expand the visibility, scale, and impact of this signature program across customers, associates, and partner organizations.

• Build and execute a comprehensive customer insights roadmap, including qualitative and quantitative research.
• Identify new market opportunities and emerging customer needs to fuel brand and business growth.

• Drive awareness and excitement for new store openings and in‑store events.
• Create memorable experiences that celebrate our best customers and welcome new ones into the brand within our stores.

• Own the brand marketing budget, investment strategy, and KPI framework.
• Develop and execute annual and seasonal brand marketing plans that drive awareness, engagement, traffic, and trial.

• Bonus eligible and flexible hybrid work arrangements.
• 401(k) retirement plan with discretionary match and tuition reimbursement.
• Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
• Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
• Generous associate discount; group discounts on auto, pet and homeowner insurance.
• Discount Marketplace for travel, consumer products, food, auto buying, etc.
• Associate resource groups.

• 10+ years of experience in brand marketing, with increasing leadership responsibility and team management.
• Deep understanding of the apparel, fashion, or beauty industries, including trends and innovation.
• Proven track record developing and executing integrated marketing campaigns that drive measurable results.
• Strong brand leadership with the ability to build, protect, and evolve brand identity and voice while delivering business impact.
• Exceptional cross-functional collaborator who can influence and align creative, product, design, agency, and executive partners.
• Experience building and optimizing processes to improve efficiency, output, and team effectiveness.
• Scrappy, resourceful leader with…