Marketing Operations Specialist
Listed on 2026-08-20
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Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Marketing Strategy
Massachusetts
100 Congress Street
Quincy, MA 02169, USA
Massachusetts
100 Congress Street
Quincy, MA 02169, USA
Job Title: Marketing Operations Specialist
Department: Varietal Solutions - Marketing
Reports To: Sr. Manager, Strategic Marketing
Location: Quincy, MA
Work Model: Hybrid – Must be in-office at least 1 day/week
Salary Range: $85,520 to $128,280 per year*
About Bay State Milling Company
Bay State Milling Company is a family-owned leader in grain-based food ingredients, proudly serving the industry since 1899. For over 125 years, we’ve been on a mission to promote the growth of nutritious, sustainable, and accessible food choices. Our portfolio spans flours, grains, seeds, and innovative plant-based ingredients, all crafted to meet evolving consumer demands for healthfulness, great taste, and affordability.
Rooted in five generations of ownership, we combine deep milling expertise with forward-thinking innovation. From our flagship mill in Winona, Minnesota to facilities across North America, we partner with growers and customers to deliver quality and trust at every step. Guided by our core values—
Integrity, Creativity, Collaboration, Caring, and Quality
—we relentlessly pursue better for the food system and the communities we serve.
What We Offer
- Comprehensive benefits package, including two medical plan options, Company-paid dental, vision, Company-paid short and long term disability coverage, Company-paid life insurance, optional term life insurance, accident insurance, and critical illness insurance.
- Matching 401(k) plan (Roth option available).
- Vacation time, floating holiday, sick time, and holiday pay for all full-time employees.
- Paid family leave for all new parents following birth, adoption, or foster care placement.
About the Role
Bay State Milling is hiring a Marketing Operations Specialist to be the operational engine of our small, growing marketing team. You'll support the broader team to build out, run, and continuously improve the technology, data, and workflows that turn marketing strategy into reliable execution. This role is for someone who not only loves the craft of marketing operations but is energized by the broader marketing strategy it serves.
The ideal person understands positioning, demand generation, and customer journey goals. You'll work with marketing leadership, who will set strategic direction and priorities, and partner with the team to translate strategy into reliable, measurable outcomes.
Responsibilities:
- Serve as the primary administrator and internal expert on and Hub Spot, including Marketing Hub, Sales Hub integration, workflow automation, custom properties, lists, lifecycle stages, and reporting.
- Build, optimize, and maintain Hub Spot workflows, campaigns, and automation programs the team relies on for daily execution.
- Maintain the broader marketing technology stack, compiling cross-platform KPI’s, analytics, content management, and supporting tools, and make recommendations to improve how platforms work together.
- Partner cross-functionally with: IT, sales, marketing, communications and external marketing partners to maintain integrations across the marketing tech stack.
Lead Flow, Customer Journey, Content Delivery
- Engage actively with the broader marketing strategy and understand how each program contributes to acquisition, conversion, retention, and product line goals.
- Operationalize the customer journey designed by the marketing team, turning content plans, audience targeting, and timing decisions into the technical configuration that makes them successful and flagging trade-offs or implementation challenges for team discussion.
- Surface insights from platform data that inform decisions made by other functions, identifying the patterns and signals that help the team understand what's working and why.
- Operate the lead management lifecycle day-to-day: capture, qualification, scoring, routing, handoff to sales, and follow-up tracking, while moving prospects from awareness to won.
- Maintain the marketing database day-to-day: list hygiene, segmentation, enrichment, deduplication, and privacy compliance.
- Build and maintain the reporting and dashboards that give the team and…
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