Product Manager - Diving

Racine - JOD
555 Main St
Racine, WI 53403, USA

Racine - JOD
555 Main St
Racine, WI 53403, USA

SCUBAPRO, a Johnson Outdoors company, is one of the most respected and recognized brands in the global diving industry, trusted by recreational and professional divers for more than 60 years. We are seeking an innovative Product Manager to lead the development and launch of next-generation diving products and technologies used by underwater explorers around the world.

Help Shape the Future of Diving

Working at the intersection of Brand and Engineering, this role will translate product strategy, consumer needs, and business priorities into clear technical requirements, user stories, development priorities, and coordinated product releases. Partnering closely with engineering, design, marketing, brand, sales, and operations teams, you will lead products from concept through launch, ensuring exceptional customer experiences, strong commercial results, and continued market leadership.

This is an ideal opportunity for Product Managers with demonstrated experience working with electronic hardware, embedded firmware, mobile applications, connectivity technologies, sensors, user interfaces, and cross-functional engineering teams.

Johnson Outdoors operates globally with 1,300 employees across 19 facilities and a portfolio of market-leading brands in fishing, watercraft, camping, and diving. Together, we create amazing outdoor experiences for adventurers around the world in more than 80 countries.

Key Responsibilities:

• Partners with Brand to translate product vision, strategy and roadmaps into clear product requirements and successful execution.
• Ensures product requirements, priorities and execution plans remain aligned with Brand strategy, consumer needs, and technical feasibility throughout development.

Market Research

• Reflects consumer insights, needs and market opportunities in product requirements.
• Translates brand and consumer insights into clear product requirements and user stories that guide development.
• Facilitates product innovation and development of new features that solve consumer needs delivering product value through features, functionality, and performance.

Product Development, Launch Planning & Execution

• Oversees the product development lifecycle from concept to launch.
• Partners and supports cross functional teams in developing comprehensive product launch plans.
• Partners with brand and marketing teams to ensure product features align with consumer expectations and brand promise.
• Coordinates with engineering, design, operations, brand, and marketing teams to ensure successful product execution.
• Partners with engineering and cross functionally to ensure a timely delivery and a successful launch.
• Provides the sales team with detailed product information and training to support go-to-market efforts.

Performance Monitoring & Optimization

• Monitors and analyzes product performance using data-driven insights.
• Conducts competitive analysis and makes informed recommendations to optimize product features, functionality, and user experience.

Customer/Consumer Interaction

• Participates with brand in understanding consumer feedback and concept product fit to ensure product features deliver consumer promise.

User Experience

• Translates customer needs, brand direction, business goals, and technical constraints into clear, actionable product features and user stories.
• Collaborates with UX/UI designers, engineers, and stakeholders to define features that solve real user problems and align with the Brand-owned product vision and roadmap.

Campaigns and Promotions

• Supports brand on technical, feature, and product aspects of launches.

Technology and AI Integration

• Champions an AI-first mindset and the responsible integration of AI and…