Business Development Manager – Instrumentation Sales; OEM Accounts

Key Responsibilities New Business Development

• Identify and pursue new OEM opportunities across target market segments (e.g., process control & automation, process cooling, HVAC, test & measurement, etc.).
• Develop comprehensive OEM account penetration strategies, including prospecting, qualification, proposal development, and contract negotiation.
• Conduct market research to identify emerging applications/markets, technology trends, and competitive landscapes.
• Build and manage a robust pipeline of OEM prospects to support long-term revenue growth.

• Serve as the primary point of contact for OEM customers, fostering long-term, strategic relationships with engineering, purchasing, product management and product development teams.
• Lead technical discussions and collaborate with internal engineering teams to support product integration, customization, and qualification requirements.
• Ensure OEM customers receive high-quality service, technical support, and timely product delivery.
• Prepare and deliver technical presentations, demonstrations, and value-proposition messaging tailored to OEM applications.
• Develop pricing strategies, quotes, customer proposals, and volume-based agreements.
• Manage the full sales cycle from prospecting through product integration.
• Track key account metrics, forecasts, and revenue targets.

• Collaborate with corporate teams, communicate and cooperate with headquarters and other global subsidiaries.
• Work closely with product management, engineering, and operations to influence product roadmaps based on OEM needs.
• Provide customer feedback and market intelligence to support new product development and continuous improvement initiatives.
• Coordinate with marketing to develop OEM-specific sales tools, application notes, and technical content.

• Bachelor’s degree in engineering, Technical Sales, Business, or related field.
• 3–7+ years of experience in instrumentation, sensors, measurement devices, controls, or related technical sales.
• Proven track record of business development success with OEM customers.
• Strong understanding of OEM design cycles, qualification processes, and supply-chain requirements.
• Technical aptitude to communicate product capabilities and value to engineering teams.
• Excellent negotiation, presentation, and relationship-building skills.
• Ability to travel as required (25–50%).

• Experience with industrial automation, motion control, process instrumentation, process cooling, or embedded sensing technologies.
• Background in selling to large OEMs
• Knowledge of CRM Tools & Microsoft Office Tools

• Achieving annual OEM sales growth and profitability targets.
• Securing new design wins and converting them into long-term production programs.
• Expanding the company’s footprint within key OEM platforms.
• Building productive, collaborative internal and external relationships.
• Delivering strong pipeline visibility and accurate forecasting.