Associate Director, Marketing

** Job Requirements*
* _This posting has been created to pipeline talent for prospective roles that we anticipate will be needed soon in our organization. By applying to this Pipeline Advertisement you will be submitting your interest to be contacted for roles similar to what is described in the Pipeline Advertisemen_

__ We are currently recruiting for several Associate Director positions within U.S. Marketing, covering Physician (HCP), Consumer (HCC), Scientific and Patient Support. This is an exciting time for talented and passionate marketing professionals to join the launch team for our investigational novel treatment for patients suffering with IBD.

The marketing strategy role will lead foundational customer strategy and planning for a significant anticipated launch, including better understanding and segmenting our customers through primary and secondary market research, partnering with our Agency of Record (AOR) on our creative campaign(s) and collaborating across multiple stakeholders (including sales, marketing operations, Legal, Regulatory, Medicals, etc.) to drive promotional execution. This AD will develop and track key performance indicators (KPIs) to ensure success at distinct phases of the launch timeline.

Key responsibilities for the  _Physician Strategy Role:_

+ Support Director HCP PMO to  
** drive foundational customer strategy** , leveraging L3 marketing framework.

+  
** Lead digital and data analytics,
** customer, and market insights to define strategic choices.

+  
** Partner with the AOR
** on planning and executing our branded campaign(s)

+  
** Lead Customer Agile Team (CAT)
** on planning and executing an omnichannel strategy as part of the larger promotional strategy.

+  
** Partner with leadership of customer-facing teams
** to ensure executional alignment against strategic imperatives.

+ Lead the planning and execution of an  
** OPDP submission
** for launch.

+ Identify opportunities to optimize  
** the customer experience
** and lead the customer experience roadmap development and execution.

+ Serve as  
** brand lead for our company's Marketing Model
** to ensure alignment to strategy with multi-disciplinary team.

+  
** Partner with Learning & Development
** on a comprehensive learning plan for all stakeholders through launch

+ Manage the  
** HCP budget
** and planning process.

+  
** Collaborate across Immunology CATs
** to ensure cohesion and holistic approach.

Key responsibilities for the  _Consumer Strategy Role:_

+ Support Director HCC PMO to  
** drive a foundational customer strategy** , leveraging L3 marketing framework.
** Lead digital and data analytics,
** customer, and market insights to define strategic choices.

+  
** Partner with the AOR
** on planning and executing our creative campaign(s)

+  
** Lead Consumer Customer Agile Team (CAT)
** on planning and executing an omnichannel strategy.

+ Lead the planning and execution of an  
** OPDP submission
** for launch.

+ Identify opportunities to optimize  
** the customer experience
** and lead the customer experience roadmap development and execution.

+ Manage the  
** HCC budget
** and planning process.

Key responsibilities for the  _Scientific Strategy Role:_

+ Support Director Scientific Strategy PMO on our  
** market shaping campaign, KOL engagement plan and scientific strategy.*
* +  
** Lead digital and data analytics,
** customer, and market insights to define strategic choices.

+  
** Partner with the AOR
** on planning and executing our market shaping campaign(s)

+ Plan, develop and execute an engaging  
** Medical Education plan.*
* + Create a compelling engagement plan for  
** national, regional, and local congresses.*
* + Manage the  
** Scientific Strategy budget
** and planning process.

Key responsibilities for the  _Patient support marketing Role:_

+ Support PSP PMO to define the strategic  
** vision, goals and KPIs of a comprehensive PSP**  (including but not limited to covering access, reimbursement, adherence, education, transitions of care, and other necessary assistance) that meets the needs of our customers.

+ Lead end-to-end  
** implementation of new programs
** including vendor selection, SOP development, budgeting, and launch readiness.

+ Manage  
** day-to-day operations
** of the patient support program, ensuring timely, high-quality patient interactions and case management.

+ Act as  
** primary liaison
** with commercial, medical affairs, market access, legal/compliance, pharmacovigilance, and external partners to ensure integrated program deployment.

+  
** Develop and maintain relationships
** with specialty pharmacies, infusion centers, provider networks, patient advocacy groups, and third-party vendors.

+ Partner with legal and compliance  
** to review promotional and non-promotional materials** , financial assistance programs and structure.

+ Ensure all program materials, communications, and activities comply with local laws, industry codes, internal policies, and regulatory requirements.

Our U.S. marketing team has adopted an Agile Way of Working to be…