Director, Companion Animal Global Marketing – Canine​/Dog Vaccines

## Director, Companion Animal Global Marketing – Canine/Dog Vaccines Apply:
Hybrid:
USA
- New Jersey
- Rahway:
Full time:
Posted Today:
End Date:
October 14, 2026 (13 days left to apply):
R403222
** Job Description
** The Companion Animal (CA) Business unit leads strategy development and execution across markets throughout the world. It drives global marketing strategies and activities to drive successful key company CA launches and maximizes the value of in-line products. our company's Animal Health (MAH) has a robust pipeline of new products and initiatives providing customer benefits and driving business growth.  In this new position, the Director, Canine/Dog Vaccines and Total Portfolio Marketing will lead the brand and product portfolio management for the respective canine vaccines and overall range, the marketing strategy, campaign, and key message development to drive successful global strategic launches of major new products.

The franchise marketing teams are expected to drive innovation to capture the most value at the customer level in alignment with division’s strategic initiatives.  This position requires a marketing director with vision, market understanding, leadership and influencing skills. You will be responsible for crafting the direction for new and existing vaccine products and have responsibility for influencing category growth, the company’s category portfolio strategy and synergies across franchise products.  

Further, in conjunction with Research and Development, you will help support the future pipeline direction utilizing your deep understanding of the needs of customer segments and motivators that drive behavior.  This position reports directly to the Head of Global Companion Animal Marketing and develops and directs product marketing plan, positioning, campaign creation, and development of key differentiated messaging. The role is based in Rahway, New Jersey.
This role is an essential interacting and influencing at all levels of the company as needed (including Senior Executives) and working closely with Regulatory, Legal, Manufacturing, Technical Transfer, Supply Planning and Global Customer Marketing and Commercial Execution to ensure optimized and successful Companion Animal strategic launches.  Primary

Activities:

Accountable to lead brand, product and customer strategies, understand competitive dynamics above product level, identify growth opportunities, define competitive advantages, and set a work standard of excellence.  
• Direct, oversee and develop customer and marketing/commercial strategies for all canine vaccines as well as for the entire portfolio management in collaboration with the feline vaccine marketing lead, ensuring alignment with and integration of regional and key local market needs and growth opportunities.

• Develop and gain company agreement for plans to drive category growth, the company’s vaccine strategy, and synergies between all products within the bios franchise.  
• Craft key content messaging and positioning in conjunction with Scientific Medical Affairs; conduct competitive and market analysis to determine and highlight key differentiators.  
• Build and further develop growth for our company's Animal Health in market leadership for companion animal.  
• Direct planning, creation, and launch creative campaigns that resonate targeted audiences.  
• Establish goals marketing deliverables and metrics; work with marketing directors to establish team and individual goals and metrics.  
• Be an effective leader and ensure all marketing campaigns are timely, successful, metrics-driven, and goal-oriented to support regional/marketing implementation.

• Communicate, collaborate, and align actions with key stakeholders within the organization on core…