General Manager

Join We Care Senior Care, a proud Home Instead franchise, where our mission is to help seniors remain safe and cared for in their homes.

Join We Care Senior Care, a proud Home Instead franchise, where our mission is to help seniors remain safe and cared for in their homes.

At the heart of our culture is our core value:

• Love (v.)
• , defined as:
  Patience, Kindness, Humility, Selflessness, Respectfulness, Forgiveness, Honesty, and Commitment. We seek individuals who lead with love in all they do.

Our office serves multiple high-opportunity territories, and we’re looking for a strong, people-first General Manager to guide our next stage of growth. This pivotal leadership role calls for a true ownership mentality and a growth mindset. You’ll oversee the full scope of the business—drive community presence and business development, expand revenue and profitability, build and inspire a high-performing team, strengthen staffing and retention, and elevate operational systems and standards so our Care Professionals and clients receive the best experience possible every day.

Total compensation package is around $100,000+, including base salary and performance-based bonuses.

• Flexible Schedule
• Health, Dental & Vision Insurance
• Paid Time Off
• 401(k) with Company Match
• Paid Orientation & Ongoing Training
• Career Growth Opportunities
• Mileage Reimbursement
• Employee Assistance Program & Corporate Chaplain
• 24/7 Support from Our Caring Office Team
• Employee Perks & Appreciation Events (Care Pro Café, company picnic, seasonal activities

• Manage day-to-day business operations from a centralized office.
• Lead all aspects of location performance including culture, revenue, profitability, expenditures, and staffing.
• Oversee services delivered across multiple territories focusing on growth and operational efficiency.
• Drive top-line sales and Owner’s Discretionary Profit, achieving monthly and annual growth goals.
• Full P&L responsibility to maximize revenue and profitability.
• Recruit, train, and retain a high-performing administrative team.
• Foster Care Professional retention through relationship-building and recognition.
• Monitor key performance indicators, conduct audits, and implement process improvements.
• Build and maintain strong community relationships and referral networks.
• Promote a positive, values-driven workplace culture focused on team engagement and retention.
• Conduct weekly team meetings and monthly one-on-ones with direct reports.
• Collaborate with senior leadership to execute strategic initiatives.
• Ensure compliance with company policies and ethical standards.

• Bachelor’s degree in business, healthcare administration, or related field (or equivalent experience).
• 5+ years of business management experience with P&L responsibility.
• Proven sales-minded leader with strong relationship-building and strategic planning skills.
• Demonstrated success managing multi-territory operations and leading teams.
• Ability to thrive in a fast-paced environment with a strong sense of urgency and a “can do” mindset.
• Excellent interpersonal and communication skills.
• Proficiency in Microsoft Office (Word, Excel); CRM or scheduling software experience preferred.
• Commitment to fostering a culture of respect, integrity, and excellence.

• Lead a growing home care business with a supportive leadership team.
• Competitive compensation packages include health benefits, 401(k) match, life insurance, and other perks.
• Work in an environment that values ownership, growth, and collaboration.

• Onsite at a single office location in:
  
  Gasden and serving multiple territories.

8 hour shift

Day shift

Monday to Friday

We Care Senior Care/Home Instead is proud to be an Equal Opportunity Employer.