Industrial Automation Product Manager (PM) – VFD

Company and BG

Description:

Delta, founded in 1971, is a global provider of power and thermal management solutions. Its mission statement, "To provide innovative, clean and energy-efficient solutions for a better tomorrow," focuses on addressing key environmental issues such as global climate change. As an energy-saving solutions provider with core competencies in power electronics and automation, Delta's business categories include Power Electronics, Mobility, Automation, and Infrastructure.

The Industrial Automation Business Group category (IABG) leverages Delta’s core strength in power & thermal and its key competencies of Design & Manufacturing to offer a specific subset of product technology, architecture portfolios, and system level solutions. The IABG portfolio includes a wide range of product platforms within Motor Control, Power Quality, Control, Visualization, Sensing, Networking, Robotics & Actuation, Servo Motion, and Mechatronics Sub-systems.

In this Product Manager role of VFDs, you will be responsible for the success, vision, and strategy of the product(s) as well as understanding user needs, setting the roadmap, and working w/ engineering. The VFD Product Manager will oversee the lifecycle of these products within the “Motor Control & Power Quality” category to insure integrity and consistency in robust and resilient adoption.

He/she will serve as the internal and external champion for the North America region within the Sales, Applications, Solutions, and Channel frameworks – Evangelizing the product, analyze & specify market needs, understanding industry problems, finding innovative solutions and establishing Go-To-Market plans for the product and the local organization. As the product owner, this role will require a high level of commercial judgement to achieve desired business outcomes.

You will be responsible for creating strong working relationships & influence across executive leadership, product management, engineering and other functional groups to execute the strategy across Delta businesses, partners and customers. This role will also be responsible for identifying and managing potential partner relationships for the product ecosystem.

Major Responsibilities/KPIs

• Set Strategy and Vision of the product to align with business goals
• Define/Penetrate/Expand regions Focus verticals/markets & target customer profile
• Revenue projections 5+ years
• Build commercial & technical support networks, training programs and GO-TO expert systems

• Local N.A. Region roadmap & growth initiatives
• NPI plan & execution for each series of products from GTM through migration & EOL
• Inventory control
• RMA process

• Economic & trend information for the region
• Competitor information & critical analysis
• Product needs & VOC – Voice Of Customer (functional & certifications)
• Develop key processes to drive continuous improvement (CI)

• NBD Exploration and MA/FA/PA Expansion
• Creation and deployment of Sales kit and playbook
• Represent Delta at category related trade and standards organizations for networking, brand building, and opportunity innovation.

• Sales tools including slide deck for commercial training & customer facing
• Documentation & Content (company website, delta pst, digital media)
• Factory & RD Liaison for Product
• Provide support at Trade shows & Promotional Events
• Technical and Commercial understanding of VFDs
• Technical capability to understand the product and applications (what it is, where to sell it, how to compete)
• Communicate ideas to a team and see the bigger picture of how your work will be used by others in the organization
• Take responsibility, being comfortable with making decisions, and taking…