Principal, Payer Market Strategy

Overview

The Principal Solutions & Growth Strategist is a senior individual contributor and subject‑matter expert in solution strategy, growth architecture, and market‑driven product design within healthcare technology, with a focus on the Payer market (Health Plans, Managed Care Organizations, and government programs). The role provides deep technical and strategic expertise across complex, high‑impact initiatives and serves as a trusted advisor to Product, Engineering, Sales, Marketing, and Executive stakeholders.

It requires practitioner‑level command of Health Plan operations, payer regulatory frameworks, and VOC methodologies to ensure solutions align with payer workflows, compliance, and evolving market priorities. The incumbent applies state‑of‑the‑art knowledge of healthcare IT platforms, solution portfolio design, go‑to‑market models, and emerging technologies to solve ambiguous, high‑value business problems. Performance is measured as an individual contributor with architectural direction and cross‑functional influence as needed.

• Serve as a principal advisor on solution strategy, growth architecture, and market entry decisions for complex or emerging solution domains.
• Define end‑to‑end solution frameworks, including positioning, differentiation, value realization, and competitive strategy, informed by deep technical and market expertise.
• Provide architectural input and design guidance into company product platforms, ensuring scalability, interoperability, and alignment with long‑term strategic direction.
• Translate ambiguous business problems into clear solution strategies, technical requirements, and execution roadmaps.

• Act as an in‑house expert on assigned solution areas, technologies, or market segments, maintaining current knowledge of competitive offerings, regulatory trends, and emerging technologies.
• Partner with Product and Engineering to shape solution requirements, MVP definitions, and capability roadmaps, ensuring alignment with customer needs and platform strategy.
• Evaluate solution performance across the lifecycle and recommend optimization, expansion, or sunset strategies based on adoption, value delivery, and technical fit.

• Provide expert support to go‑to‑market design, including pricing logic, packaging strategy, and value‑based positioning.
• Serve as a technical and solution SME for Sales and Commercial teams on complex deals, enterprise opportunities, and strategic accounts.
• Develop or contribute to advanced solution narratives, demos, and competitive positioning materials for high‑stakes customer engagements.

• Continuously scan, assess, and integrate emerging technologies, platforms, and business models relevant to the company’s growth strategy.
• Apply research, experimentation, and industry insight to inform new solution concepts, pilots, and growth bets.
• Champion technically sound, customer‑informed innovation with a focus on practical application and scalable outcomes.

• Influence outcomes through expertise, credibility, and thought leadership, rather than formal authority.
• Collaborate across Product, Engineering, Sales, Marketing, Operations, Legal, Regulatory, and Finance to solve complex challenges.
• Mentor and inform peers and junior professionals informally or on project‑specific initiatives, without formal people‑management accountability.

• Serve as the subject‑matter authority on Health Plan and Managed Care market dynamics, including commercial, Medicare Advantage, Medicaid, and ACA marketplace segments.
• Design and lead structured VOC programs to capture payer workflows, unmet needs, and buying drivers; translate insights into prioritized solution requirements and strategic differentiation.
• Interpret and apply regulatory guidance relevant to health…