Senior SEM Specialist

Brkthru was founded with a client-centric philosophy in an industry where service is often overlooked. Our mission is to be the preferred partner of local advertisers and agencies, creating and managing successful paid digital media campaigns for local, state, regional and national brands in nearly every B2C and B2B vertical and industry. Our campaigns reach customers on digital devices such as smartphones, tablets, computers and digital TV.

We are guided by our core values and we center them in the hiring process and our workday to build teams that exemplify Positive Attitude, Caring, Contribution, Communication, and Trust.

Brkthru is the leading digital media solutions provider to mid-market agencies and brands. Our trading works in 20+ different digital media platforms, but our client-first philosophy sets us apart, consistently earning us a 90% client satisfaction rating, and equally impressive client retention is proof. We are growing quickly, ranking for the fifth year in-a-row to the Inc. 5000 Fastest Growing Private Companies in America.

The Senior SEM Specialist owns the performance of complex, high-impact paid search and You Tube campaigns and sets the standard for how SEM is executed orting to the Account Director, this role operates as a senior individual contributor with deep platform expertise and strong ownership over campaign outcomes, and the ability to coordinate execution across AI-powered workflows and extended delivery teams.

This role is responsible for driving performance through strong strategy, disciplined execution, and clear decision-making. You are expected to stay ahead of your campaigns, identify risks early, and make adjustments that improve efficiency, performance, and margin.

You will also play a key role in shaping how the team approaches search. This includes evaluating new features, forming clear points of view on platform changes, testing emerging AI capabilities, and helping translate what works into repeatable practices across the team.

• Own SEM campaign performance and portfolio outcomes. Accountable for the performance of complex, high-investment paid search and You Tube campaigns across the portfolio. Ensure campaigns pace correctly, maintain efficiency, and deliver on performance and margin goals. This may involve executing hands‑on, directing AI agent tooling, or coordinating execution across extended team resources.
• Maintain performance visibility and analytical discipline. Stay ahead of campaign performance through a consistent review cadence. Leverage AI-powered tooling and platform data to surface pacing risks, efficiency gaps, and margin opportunities early. Translate those signals into clear decisions and action.
• Act as
  SEM
  subject matter expert and operator. Serve as the strategic and executional SEM lead for the portfolio. Translate business goals into search strategy, and make sharp judgment calls about when to execute directly, when to deploy AI agent tooling, and when to coordinate execution across extended team resources. Deep platform expertise is non‑negotiable. This position needs to be hands‑on capable at all times.
• Lead and coordinate extended execution resources. Oversee the work of execution partners and extended team members contributing to the portfolio. Set clear standards for quality, turnaround, and adherence to Brkthru best practices. Serve as the connective layer ensuring all work meets client expectations before it reaches the account.
• Own escalation and problem resolution for SEM. Serve as the primary escalation point for complex performance issues, tracking challenges, and platform changes. Resolve issues independently. That sometimes means jumping in yourself, redirecting an…