Commercial Program Manager

At JTI we celebrate differences, and everyone truly belongs.
46,000 people from all over the world are continuously building their unique success story with us.
83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

Learn more:

Title: Commercial Program Manager
Country: USA
Location: Raleigh, NC
Professional Area: Marketing & Sales
Role: Permanent
Reporting to: Commercial Planning Lead Manager
Talent Attraction Expert: Vivaldo Alves
Commercial Program Manager

This position develops, coordinates, and continuously improves strategic sales initiatives, trade programs, and contract-related processes that support retail and wholesale execution across JTI Liggett.

The Manager works across Sales, Trade Marketing, Pricing, Supply Chain, Finance, and other key stakeholders to translate commercial priorities, pricing direction, customer needs, and approved trade strategies into clear and executable programs.

The role is responsible for managing key commercial programs, including Value-Added Promotions (VAP), retail and wholesale trade initiatives, and customer contract support. This includes store targeting, quantity allocation, pricing alignment, supply chain coordination, execution readiness, and sales communication.

In addition, the Manager develops and maintains an understanding of the competitive retail and wholesale contract landscape, providing insights that support Sales Team awareness, commercial planning, and decision-making.

The role also uses sales data, KPIs, operational analytics, and post-program learnings to evaluate program effectiveness, identify opportunities for improvement, and strengthen future commercial initiatives.

• A minimum of a BA/BS Degree is required
• Minimum of 3 years of experience in sales or commercial planning
• Experience in B2B sales operations, commercial planning, or trade program management
• Experience developing, launching, and improving sales initiatives, trade programs, or promotions
• Familiarity with retail and wholesale trade programs, including customer contracts, promotional planning, store targeting, and execution readiness
• Strong analytical skills, with experience using sales data, KPIs, and operational analytics to evaluate performance and inform decisions
• Strong project management and organizational skills, with the ability to manage multiple initiatives, timelines, and stakeholders
• Experience with process improvement and the ability to identify opportunities to increase program effectiveness and operational efficiency
• Experience with budget tracking and understanding of commercial financial considerations
• Strong stakeholder management and communication skills, with the ability to collaborate and influence across functions
• Strong ability to translate complex commercial information into clear, actionable recommendations
• Ability to work effectively across Sales, Trade Marketing, Pricing, Supply Chain, Finance, and other business functions
• Fluent in English

• Develops and manages Value-Added Promotion (VAP) execution plans from planning through field deployment
• Coordinates program requirements across Sales, Trade Marketing, Pricing, Supply Chain, Finance, and other relevant stakeholders
• Develops store-targeting approaches aligned with program objectives and commercial priorities
• Coordinates store-level quantity allocation to support effective program deployment
• Ensures pricing considerations and supply chain inputs are incorporated into program planning
• Develops clear sales communication and execution guidance to support field readiness
• Monitors the VAP process and identifies opportunities to improve efficiency, consistency, and program effectiveness
• Uses performance insights and post-program learnings to continuously improve future VAP planning and execution

• Partners with Trade Marketing, Sales Management, Pricing, and other stakeholders to develop retail, wholesale, and chain trade programs
• Supports the development and implementation of commercial initiatives aligned with business priorities and customer needs
• Contributes to the development and maintenance of customer contract frameworks
• Evaluates program requirements, commercial considerations, and execution implications when developing initiatives
• Coordinates cross-functional inputs to ensure programs are practical, aligned, and ready for execution
• Supports Sales teams with clear program guidance, requirements, and…