Senior CRM Business Analyst

Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company’s patient-centred products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients.

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Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.

"Azurity roles are office based and are generally require individuals to be in office Tuesday through Thursday with Monday and Friday as optional days."

Our CX team at Azurity is building new capabilities utilizing cutting-edge AI and Engagement tools. We are looking for a dynamic, change inspired, Individual self‑driven hands‑on Team Member.

Raleigh, NC. But candidates based in Atlanta, GA or Boston, MA will also be considered.

The Senior CRM Business Analyst will play a crucial role in optimizing commercial operations, Sales rep engagement, and HCP/HCO interactions within the Azurity Pharmaceutical’s CRM Ecosystem. This role involves gathering business requirements, enhancing CRM functionality, and streamlining sales, marketing, and medical affairs processes. The ideal candidate will work closely with cross‑functional teams, including sales, marketing, medical affairs, compliance, and Commercial Operations to ensure Salesforce solutions align with regulatory requirements and business objectives.

• Partner with Commercial, Medical Affairs, Marketing, Compliance, IT, Commercial Operations, and vendor teams to gather requirements, clarify priorities, document business needs, and translate cross‑functional input into scalable CRM solutions.
• Conduct gap analysis, define functional requirements, document user stories, create process flows, and recommend Salesforce enhancements that support pharmaceutical commercial and medical operations.
• Configure, optimise, and support Salesforce Sales Cloud and related CRM capabilities, including Account management, Territory Planning, Flow Automation, Events, Consent Management, Reporting, Dashboards, and CRM Analytics.
• Support CRM data integrity, governance, and integration efforts involving life sciences data sources and third‑party platforms such as IQVIA, Snowflake, or similar tools.
• Collaborate with Salesforce developers, architects, IT teams, and third‑party vendors to design, build, test, and implement CRM enhancements, automation, and integrations.
• Lead workshops, facilitate UAT, support release readiness, and deliver end‑user training and adoption strategies for field reps, Medical Affairs, Marketing, and other CRM users.
• Ensure CRM processes and solutions align with applicable compliance, privacy, and industry requirements, including HIPAA, GDPR, Sunshine Act, FDA guidance, and internal governance standards.
• Support Salesforce project planning, sprint execution, Jira stories, change control, documentation, approvals, and release coordination to maintain audit readiness and project governance.
• Coordinate cross‑functional meetings, prepare agendas, capture action items, monitor…