Digital Content Specialist

Posting Information

Posting Number: PG194492EP

Internal Recruitment: No

Working Title: Digital Content Specialist

Anticipated Hiring Range: $60,000 - $70,000 (commensurate with experience)

Work Schedule: 8:00am - 5:00pm, Monday - Friday; some weekends

Job Location: Raleigh, NC

Department: College Of Veterinary Medicine

About the Department: The mission of the College of Veterinary Medicine (CVM) is to enhance animal and human health and well‑being through the education and advanced training of veterinarians and comparative biomedical scientists, and provide leadership in veterinary care, biomedical research and outreach through innovation and interdisciplinary partnerships. The mission contributes to developing and sustaining North Carolina and global economies and advancing the profession.

As a Pack member,
you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well‑being. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone.

What we offer:

• Medical
  , Dental
  , and Vision
• Flexible Spending Account
• Retirement Programs
• Disability Plans
• Life Insurance
• Accident Plan
• Paid Time Off and Other Leave Programs
• 12 Holidays Each Year
• Tuition and Academic Assistance
• And so much more!

Attain Work-life balance with our Childcare benefits,
Wellness & Recreation Membership
, and Wellness Programs that aim to build a thriving wolfpack community.

Disclaimer:
Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.

The Digital Content Specialist develops, manages, and executes digital storytelling to advance the mission and visibility of NC State's College of Veterinary Medicine (CVM). Reporting to the Head of Communications, Marketing and Outreach, this digital-first communicator is the bridge between story and strategy. They produce compelling, accessible, and brand-aligned content—leveraging exceptional writing, multimedia creativity, and data-driven insight—across the college's digital ecosystem (including the website, social media, and multimedia platforms).

This role transforms ideas into digital experiences that inform, inspire, and connect the world to the CVM.

• Plan, write and edit content for the CVM website, social media and other digital campaigns.
• Collaborate with colleagues to develop editorial calendars, pitch ideas, and package stories that highlight the college's people, research, teaching and outreach.
• Ensure accuracy, accessibility, and adherence to NC State's brand standards, editorial guidelines and AP style.
• Research and translate complex scientific, academic and medical topics into clear, engaging stories for varied audiences.
• Serve as a lead writer or creator for high-profile initiatives.

• Provide editing and feedback for content developed by others, maintaining brand voice, factual integrity, and professional standards.
• Apply strong editorial judgment and ethical principles in all communications.
• Advocate for best practices in writing for the web, integrated digital storytelling and accessibility compliance.

• Manage and grow CVM's social media presence across Facebook, Instagram, X, Linked In, Blue Sky, and You Tube.
• Develop and execute strategies to expand reach, engagement and community connection.
• Lead live event coverage and create multimedia stories that reflect the CVM experience.

• Conceptualize and execute digital campaigns that amplify flagship events such as Day of Giving, Open House and research spotlights.
• Partner with faculty, staff, students, and external collaborators to elevate storytelling and align messages across the university.
• Experiment with new formats, technologies, and storytelling techniques to keep CVM's digital presence innovative and relevant.
• Create or coordinate graphics, photos, and other visual assets to support stories.