Social Media & Engagement Manager

The Social Media & Digital Engagement Manager leads Wake Tech’s social media strategy, digital storytelling, and online community engagement across multiple platforms. This role is responsible for elevating the college’s brand reputation, strengthening student and community engagement, and developing content that supports enrollment, retention, and workforce development goals. The manager oversees day-to-day publishing, social monitoring, digital campaigns, and content development in collaboration with Communications, Marketing, Creative Services, and the Student Creator Program.

The role ensures that Wake Tech’s digital presence is timely, authentic, accessible, and aligned with the college’s mission, brand, and strategic priorities.

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described.

• Develop and implement a comprehensive social media strategy aligned with the college’s strategic plan, brand voice, and audience engagement goals.
• Serve as the primary voice of the college across social platforms.
• Manage daily publishing, scheduling, and monitoring across all major platforms (Facebook, Instagram, Tik Tok, Linked In, X, You Tube, etc.).
• Identify and lead innovative content opportunities, including campaigns, series, takeovers, and platform‑specific features (Reels, Stories, Shorts).
• Use analytics and trends to refine strategies and improve reach, engagement, and conversion outcomes.
• Collaborate with writers, designers, photographers, videographers, and student creators to produce compelling content that reflects the Wake Tech experience.
• Lead creation of short‑form video content, including planning, scripting, filming, and editing.
• Ensure all digital content meets accessibility standards and brand guidelines.
• Identify real‑time moments, events, and opportunities to showcase the college’s people, programs, and achievements.
• Monitor comments and messages, responding in a timely, professional, and student‑centered manner.
• Escalate sensitive or crisis‑related issues through appropriate communications channels.
• Build positive digital relationships with students, alumni, influencers, and community partners.
• Track and report key social media metrics, trends, and insights to guide decision‑making.
• Develop dashboards and monthly performance summaries.
• Use analytics to identify platform growth opportunities and content strategies.
• Help manage and mentor a team of student content creators.
• Provide creative direction, training, and feedback to support high‑quality student‑generated content.
• Oversee content calendars, brand consistency, and distribution workflows.
• Foster an authentic, student‑centered digital voice across platforms.
• Partner with the Marketing team to support paid social campaigns and enrollment initiatives.
• Work with Creative Services to ensure cohesive visual storytelling.
• Support Communications efforts such as major announcements, emergencies, events, and student success stories.
• Collaborate with campus departments to highlight programs, events, and achievements.

• Demonstrated skill in creating video content for Instagram, Tik Tok, and You Tube.
• Strong writing skills with the ability to adapt tone for multiple audiences and platforms.
• Proficiency in analytics tools (Meta Insights, Creator Studio, Hootsuite, Sprout, or similar).
• Understanding of accessibility standards and best practices for digital media.
• Ability to manage multiple projects in a fast‑paced environment.

• Bachelor’s degree in communications, marketing, journalism, digital media, or related field.
• Three years of experience managing social media for a brand, organization, or institution.

• Experience working in higher education, nonprofits, or public sector communications.
• Experience mentoring student workers, interns, or creators.
• Skills in Adobe Creative Cloud (Premiere, Photoshop, Illustrator) or mobile editing tools.
• Experience supporting paid social or digital advertising campaigns.
• Familiarity with crisis communications and reputational management on social platforms.