Executive Producer of Digital Content

Position Summary

WRAL News is seeking an experienced, versatile, and innovative Executive Producer of Digital Content (Digital EP). This role is ideal for a competitive, digital-first journalist who knows how to reach our audience on all platforms and motivate a team to accomplish that goal with precision. This position requires an ability to multi-task while paying close attention to detail, prioritizing metrics, and identifying strategic initiatives to grow our reach across all digital platforms.

The role must effectively explain digital metrics and goals to an entire newsroom for a winning strategy. This is a hybrid editorial, operational, and technical leadership role that ensures WRAL’s journalism is delivered quickly, accurately, and strategically through the platforms our audience uses first, including:

• WRAL Mobile App
• You Tube
• Facebook
• Instagram
• Tik Tok
• X and emerging social platforms

The Digital EP is a strategy-focused supervisor, not a daily producer. The role is designed to get out of the weeds and focus on:

• Daily and long-term content strategy
• Team leadership and development
• Platform growth and performance
• Cross-platform consistency and execution

The Digital EP takes daily assignment direction from the Managing Editor, who sets newsroom-wide multiplatform priorities. The Digital EP then leads the execution and measurement of that strategy across the digital content team and platforms, along with the Multiplatform Content Strategist. Coaching, supervision and scheduling will be key responsibilities.

This role may flex during major breaking news, high-impact events, or significant platform initiatives.

• Lead WRAL's daily and long-term digital content strategy across web, app, social and video platforms.
• Turn newsroom priorities into clear digital plans, expectations, and deadlines.
• Build digital, streaming and social strategy into story planning from the beginning — not as an afterthought.
• Ensure breaking news, enterprise journalism and original reporting are optimized for the platforms where audiences consume them.
• Identify opportunities to expand WRAL's reach through new formats, platforms and storytelling approaches.
• Maintain consistent editorial standards and execution across platforms.

• Use audience behavior and performance data to guide multiplatform strategy.
• Identify what is working, what isn't and where WRAL has opportunities to grow.
• Develop platform-specific strategies, including You Tube, Meta, social video, SEO, headlines and push notifications.
• Share meaningful performance metrics with newsroom leaders and staff and translate the numbers into actionable editorial decisions.
• Work with newsroom leadership to establish and track audience, engagement and revenue goals.
• Adjust strategy as audience behavior and platforms evolve.

• Supervise, schedule, coach and develop members of the digital content team.
• Set clear expectations for performance, professionalism, urgency and accountability.
• Conduct regular coaching and development meetings with team members.
• Create and maintain individual 30-, 60- and 90-day development plans for all team members.
• Conduct performance reviews and address performance issues when necessary.
• Build a culture that encourages experimentation, collaboration and continuous improvement.

• Help the entire newsroom think digital-first and understand how strong journalism can reach audiences across multiple platforms, while embracing a vertical video mindset to all storytelling
• Partner with Multiplatform Content Strategist and Executive Producers to improve story framing, distribution and platform execution.
• Lead…