Financial Planning Leader

Position Overview

The Premier Financial Planning Leader is an enabler for deepening client relationships and deepening teammate skills/knowledge relative to mass affluent clients. Responsible for managing and preparing financial plans using background and deep technical planning expertise to drive positive client outcomes, new business revenue and enhance client retention/experience. Success is measured against the ability to positively impact clients, the Truist Premier organization and Truist overall through the effective delivery of advice and planning.

Works with Premier Leadership to deepen the Financial Planning expertise within the Premier Banker population. Host and deliver formal continuing education meetings for Premier Bankers in an effort to impart subject matter expertise and upskill. Participate and at times lead financial plan delivery (client facing) in partnership with Premier Banker. Work in region assigned but also utilized nationally laborate with partners to ensure financial plans meet internal standards and uphold high performance expected for Premier clients.

• Subject matter expert (SME) and thought leader in financial planning concepts and be a resource for the advice and planning group in that area. Keeps current on planning trends and their application to solutions for our clients. In collaboration with Premier Bankers ensures complex clients receive expert-level service and advice.
• Proven ability to effectively execute the financial planning and advice process: identify and prioritize goals and objectives, gather data, analyze current course and potential alternative courses of action, develop and present recommendations, partner for implementation and monitoring progress.
• Execute planning engagements with clients in compliance with all internal policies and procedures, regulatory and legal guidelines. Identifies at risk situations and keeps team and management informed.
• Maintain proficiency in all planning software as well as company systems to analyze a client's needs and efficiently determine the most advantageous outcomes.
• Demonstrate strong understanding of the advice and planning process, how it relates to, is implemented, and is explained to teammates, clients, and prospects. Ability to integrate process seamlessly into advice and planning model and relevant practice management models.
• Proactively engage in the growth and development of teammates within Truist Premier. Regularly collaborate, offer guidance, suggestions, and constructive feedback across Premier.
• Workflow prioritization and time management, sensitivity to deadlines and appropriate allocation of resources in accordance with opportunity and complexity.
• Create strong working relationships with internal partners and external COI’s (attorneys, accountants and other advisors). Represent Truist in civic, community, government, banking and professional groups.
• Maintain and pursue professional credentials that are necessary or enhance ability to deliver superior client solutions. Assume additional responsibilities as requested by leadership and suggest enhancement ideas or other process improvements that align with the Truist Purpose, Mission and Values.

• Complex technical knowledge of issues relating to financial planning including, but not limited to: income tax, investments, debt management, retirement planning, employee benefits, stock options, insurance, estate planning and business planning.
• Proven ability to get clients to take action.
• Bachelor’s degree.
• CFP certification or comparable advanced knowledge course of study (JD, LLM, MS in Taxation, MSFS, ChFC, CFP, CPA, CFA).
• A minimum of Securities Industry Essentials (SIE), FINRA Series 7, 66 (or 63 and 65 in lieu of 66) and applicable Insurance licenses (Life, Health and Variable) must be active and maintained, or must be obtained within 100–150 days of job entry date. Active FINRA licenses must be transferred within 60 days of job entry date. Must be SAFE Mortgage Licensing Act compliant within 30 days of employment including new or transfer of registration and applicable NMLS acceptable…