Lead Credit Card Acquisitions Analyst

• Lead complex, multi-faceted profit and loss (P& L) initiatives related to Credit Card product and customer performance, marketing strategy, requiring advanced knowledge and expertise, while demonstrating end-to-end ownership through ideation, design, execution, and measurement
• Develop, drive, and influence comprehensive, decision-ready business cases with a strong focus on competitor approaches spanning multiple domains including marketing acquisition, product strategy, and credit risk, to enhance the customer value proposition and experience
• Identify, design, and lead innovative solutions to complex product variability and customer growth business problems based on data modeling, using hypothesis-driven approaches, and ensuring rigor in scenarios and sensitivities in positioning and performance
• Drive analysis through advanced models and test plans; define decision metrics, guardrails, and measurement standards ensuring product and marketing strategies are responsive to macro-economic conditions
• Monitor post-launch performance and assess risks and impacts to profit and loss, customer experience, and risk posture, identifying course corrections based on results
• Strategically collaborate with and guide leaders and stakeholders through portfolio trade-offs, sequencing, and prioritization decisions across marketing acquisition, finance, analytics, credit risk.
• Mentor and coach less experienced analysts on structured problem solving and decision rigor

• 5+ years of business analysis, strategy, product, marketing, finance, credit risk, or related analysis experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• Develop prescreening strategies across different customer segments and different products to increase pre-screen offers for our credit cards in Branch.
• Experience developing and executing credit card acquisition, growth, or customer engagement strategies within consumer lending, banking, fintech, payments, or financial services environment.
• Analytical background with the ability to interpret complex data, identify trends, challenge assumptions, and translate insights into clear business recommendations.
• Working knowledge of credit card economics, portfolio performance, acquisition channels, customer segmentation, risk strategy, profitability, or offer optimization.
• Experience using tools such as SAS, SQL, Python, R, or similar analytical platforms to evaluate performance, build models, conduct testing, or support strategic decision-making.
• Proven ability to lead complex initiatives from ideation through execution, measurement, and post-launch performance monitoring.
• Experience designing or evaluating test plans, performance guardrails, measurement frameworks, or scenario analyses to support marketing, product, or acquisition strategies.
• Experience operating in a fast-paced, high-pressure environment with shifting priorities, high visibility, and accountability for measurable business results.
• Strong communication skills with the ability to simplify complex data and strategy for both technical and non-technical audiences.

Demonstrates expertise in leading complex profit and loss initiatives related to Credit Card products, with a strong focus on data-driven decision-making and strategic collaboration across marketing, finance, and risk domains. Proven ability to mentor analysts and drive innovative solutions to enhance customer engagement and product performance.

• Credit Card Acquisition Strategy
• Data Modeling and Analysis
• SAS, SQL, Python, R
• Business Case Development
• Risk Strategy and Management

• Business Analysis
• Product Strategy
• Marketing Strategy
• Credit Risk Analysis
• Performance Measurement

• Strong Communication
• Mentoring and Coaching
• Problem Solving

• Consumer Lending
• Banking
• Fintech
• Payments
• Financial Services

• SAS
• SQL
• Python
• R