Conversion Rate Optimization Director

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go‑to‑market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.

Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI‑powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

Go Fish Digital is where digital marketing meets clarity, creativity, and scale. As we continue to grow, our clients are asking deeper questions about what actually drives performance once traffic arrives. That’s where you come in.

We’re looking for a strategic, systems‑minded Conversion Rate Optimization Director to lead experimentation and optimization efforts across B2B, B2C, and eCommerce accounts. This role is responsible for translating user behavior, data, and insights into measurable improvements in conversion, revenue, and customer experience.

As CRO Director, you’ll own optimization strategy from diagnosis through execution, set experimentation standards across teams, and help clients understand why changes work—not just what changed. You’ll operate at the intersection of UX, analytics, and business outcomes.

You’ll own the CRO strategy for accounts from kickoff through ongoing iteration. That includes auditing conversion paths across commercial pages, PDPs/PLPs, forms, onboarding flows, and key funnel moments—then prioritizing opportunities based on impact, effort, and business value.

You’ll design and oversee experimentation roadmaps aligned to user intent, personas, and lifecycle stages, while producing clear, client‑facing insights that explain what was tested, what we learned, and how it ties back to revenue, leads, or retention.

You’ll also identify cross‑channel opportunities where SEO, paid media, UX, content, and analytics can reinforce conversion performance, and you’ll document and refine internal CRO workflows, testing standards, and QA processes as the program scales.

• Define and defend CRO strategy: what to test, what to fix, what to measure, and why.
• Translate behavioral data, test results, and UX insights into clear, executive‑ready narratives.
• Operate as a trusted advisor: lead client conversations, set expectations, and communicate wins, risks, and tradeoffs with confidence.
• Connect conversion outcomes directly to business KPIs like revenue, pipeline, CAC, and LTV.

• Evaluate and improve core page templates to reduce friction and better align with user intent.
• Partner with UX, product, and engineering teams to influence template‑level decisions that balance conversion performance, usability, accessibility, and development constraints.
• Help clients understand when template evolution (structure, hierarchy, messaging) will deliver more impact than individual tests or micro‑optimizations.

• Audit and optimize landing pages, solution pages, PDPs/PLPs, checkout flows, lead forms, and onboarding experiences.
• Define test hypotheses and recommended A/B or multivariate approaches informed by user behavior, qualitative insights, and conversion psychology.
• Partner with client UX, development, SEO, paid, and analytics teams to scope, QA, and advise on experiment implementation.
• Ensure measurement plans, test validity, and statistically sound interpretation results.

• Build and refine persona cohorts and journey maps using analytics, research, and…