Digital Marketing Manager- SEM​/Paid Media

Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.

We’re looking for a best-in-class Digital Marketing Manager to accelerate pipeline and revenue through high-performing paid media and search engine marketing (SEM). This role is the in‑house authority for full‑funnel paid acquisition strategy, performance creative, conversion optimization, and measurement. You’ll own the end‑to‑end paid media engine—building scalable programs that reliably generate qualified demand while improving efficiency (CAC, CPL, CPA) and incrementality.

• Own Paid Media Strategy:
  Develop and execute full‑funnel SEM and paid media strategies tied to pipeline, bookings, and efficiency metrics.
• Plan and Forecast:
  Set quarterly/monthly plans, translate into channel forecasts and KPIs (MQL → SQL → pipeline → bookings).
• Optimize Campaigns:
  Launch and scale programs across Google, Microsoft, Linked In, Meta, and other paid channels; manage SEM query strategy and competitor coverage.
• Drive Conversion:
  Partner with web/dev, design, and content teams to improve landing page and form conversion rates; establish disciplined testing for ads, creative, and offers.
• Ensure Measurement Integrity:
  Maintain clean tracking and attribution (GTM governance, enhanced conversions, UTMs, conversion APIs); deliver executive‑ready insights.
• Manage Audiences:
  Build and manage retargeting, suppression, and lookalike audiences; align messaging to funnel stages.
• Budget Stewardship:
  Own pacing, forecasting, and variance explanations; manage vendors, agencies, and ad tech partners.
• Compliance & Governance:
  Ensure adherence to platform policies and internal controls.

• 4–6+ years owning SEM and paid media with measurable impact on pipeline/revenue and efficiency (CPL/CPA/CAC).
• Expertise in Google Ads and Microsoft Ads; strong operator in Linked In Ads and paid social.
• Proven ability to scale campaigns end‑to‑end: structure, keywords, ads, audiences, and budgets.
• Strong measurement foundation: GA4, GTM, Hub Spot, Salesforce reporting; understands attribution tradeoffs.
• Deep experience with conversion tracking and lead‑to‑revenue measurement (enhanced conversions, offline imports, UTMs).
• CRO and experimentation mindset across ads, landing pages, and offers—optimized for qualified outcomes.
• Analytical and financially grounded: forecasting, pacing, and performance diagnosis using Excel/Sheets (Power BI a plus).
• Executive‑ready communicator who can align cross‑functional teams to drive results.
• Highly organized, high‑ownership, and continuously learning as platforms and privacy rules evolve.

While we’ve outlined some key qualities we typically seek, it’s essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they’re not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.

The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don’t hesitate—apply today and let’s explore the exciting possibilities together!

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