Paid Media Specialist

Overview

The Paid Media Specialist is responsible for the hands-on execution, management, and optimization of paid media campaigns across key digital platforms. This role is highly execution-focused and ideal for a detail-oriented media practitioner who thrives in-platform, owns day-to-day campaign performance, and ensures accuracy across setup, pacing, testing, and optimization within paid search and paid social channels.

With a strong analytical mindset, the Paid Media Specialist evaluates performance data to drive continuous improvement and efficiency, and will work across teams to ensure flawless execution, accurate reporting, and strategic alignment with business goals.

Founded in 2018, Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with some of the most exciting brands in CPG and beyond! We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact. At Indie, we’ve created a collaborative culture where professional and personal growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them.

If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you!

• Plan, build, and manage paid media campaigns across platforms including Google Ads, Meta, Tik Tok, Pinterest, and You Tube
• Translate client goals and strategic direction into actionable paid media tactics
• Execute campaign setup, launches, optimizations, and ongoing performance monitoring
• Manage budgets, pacing, and platform-level reporting to ensure efficient media spend
• Analyze campaign performance data to identify insights and optimization opportunities
• Develop keyword strategies, ad copy variations, creative briefs, and testing frameworks
• Prepare clear, client-ready performance summaries and insights in collaboration with internal leads
• Stay current on platform updates, media trends, and best practices
• Collaborate cross-functionally with strategy, creative, and activation partners to ensure alignment and quality delivery

• 3–4 years of hands-on paid media experience, with a strong focus on paid social and/or paid search
• Proven experience managing campaigns in Google Ads, Meta Business Manager, and Linked In Ads
• Strong analytical skills with the ability to translate performance data into actionable recommendations
• Comfortable working independently within defined scopes and timelines
• Strong written and verbal communication skills
• Proficiency in Excel or Google Sheets; familiarity with Looker Studio or similar reporting tools is a plus

• Join a team of smart, data-driven marketers who value precision, collaboration, and executional excellence
• Grow your skill set through hands-on ownership of multi-channel paid media and integrated marketing programs
• Work in a flexible, remote-first environment with opportunities for in-person collaboration and team connection

• Contract/Part-time: 20- 30 hours/week
• Location:
  
  Remote
• Competitive compensation aligned with experience and scope of work