Senior Director, Marketing Operations

Walk Me, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging Walk Me's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

Together, SAP and Walk Me form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with Walk Me's intuitive digital adoption platform.

This position reports to Walk Me’s Chief Operating Officer (COO) and collaborates very closely with the Marketing leadership team to develop and execute marketing strategies that align with the company's goals and drive revenue growth. This is a key leadership role with overall responsibility for the Marketing Operations team and optimizing Walk Me's AI-first Marketing Operations function. You will combine deep B2B SaaS industry knowledge, operational expertise, and strong leadership skills to drive the efficiency, effectiveness, and overall success of the company's marketing efforts.

The role and responsibilities include but are not limited to:

• Architect the global marketing operating model to bridge the gap between high-level strategy and technical execution.
• Partner with the Marketing leadership team to track marketing KPIs, monitor performance metrics, and ensure targets are met.
• Manage resource allocation and departmental budgets to ensure efficient spend and maximize Marketing ROI.

• Manage and optimize core marketing processes, including campaign execution, lead and MQA lifecycle, routing, scoring, and attribution.
• Implement best practices, automation tools, and generative AI capabilities to increase marketing efficiency and scale workflows.
• Ensure data management, workflows, and analytics are functioning properly to support data-driven decision-making.
• Enforce core GTM processes and maintain SLAs in close partnership with Sales, BDR, and Rev Ops teams.

• Manage and optimize our existing marketing technology ecosystem, including CRM, MAP, ABX/intent (e.g., 6sense), analytics, and data solutions.
• Work alongside Rev Ops to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality.
• Own the Mar Tech roadmap and vendor rationalization strategy, ensuring a lean, integrated and future-proof stack.
• Drive the implementation of Agentic AI for research, routing and predictive modeling within the customer’s buying journey while ensuring interaction with core systems (Salesforce, MAP, 6sense, etc.).
• Ensure day-to-day compliance with global data privacy requirements across systems.

• Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders.
• Maintain clear economic models that track LCV and CAC by marketing motion and activity.
• Generate regular reports and dashboards to communicate marketing results, trends, and campaign forecasts.
• Track and report on the ROI for marketing events and demand generation programs.
• Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates.

• Manage and mentor a team of Marketing Operations professionals, ensuring their day-to-day performance and professional growth.
• Foster a collaborative, execution-oriented culture within the Marketing Operations team.
• Provide operational support and troubleshooting to other Marketing teams, such as demand generation, product marketing, and field marketing.
• Manage stakeholders enterprise integration across Walk Me and the broader SAP ecosystem, data privacy standards (GDPR/CCPA), and cross-functional attribution in a multi-product environment.