Sr. Digital Specialist, Digital Marketing Platforms

Sr. Digital Specialist, Digital Marketing Platforms

Department: Marketing

Employment Type: Full Time

Location: US-North Carolina-Raleigh

As a Sr. Digital Platforms Specialist
, you will support the execution and delivery of Americas web projects within an Agile framework and optimize site experiences to better enable prospective patients and providers of Invisalign and iTero to do business with us.

• Lead web projects and bridge the gap between technical and marketing teams to deliver high-impact, frictionless web experiences for Americas web properties
• Collaborate closely with stakeholders and translate business needs into detailed Agile requirements, including epics and user stories. Groom requirements with development teams and guide projects through deployment.
• Demonstrate web user experience expertise by guiding internal and external partners toward web solutions that balance usability, feasibility, accessibility, and performance according to best practices.
• Participate in all Agile ceremonies as a web product owner for select properties, including daily standups, backlog grooming, sprint planning, and retrospectives.
• Publish web content from marketing stakeholders, ensuring a cohesive and intuitive site experience for visitors and leveraging existing templates and designs
• Develop proficiency in web and Mar Tech tools, demonstrating hands‑on expertise in platform management, maintenance, and execution.
• Analyze web data to understand user behavior, evaluate site performance, generate insights that inform digital strategies and drive improvements in performance.
• Identify and lead enhancements to web properties through optimization testing and feature improvements.
• Work closely with business stakeholders to support SEO/AEO strategies for assigned web properties

• A bachelor’s degree is required, preferably with a focus on marketing technology, marketing operations, or product management.
• Minimum of 4+ years of experience in the following areas:
• Managing projects within an Agile framework, leveraging productivity tools such as Jira and Asana, and communicating effectively with business, product and development teams
• Writing Agile requirements for integrated web projects that use Salesforce, Salesforce Marketing Cloud and other APIs.
• Publishing within a content management system (CMS), like Contentful, Adobe Experience Manager (AEM), or Word Press.
• Analyzing web performance data to identify trends and opportunities for improvement;
  Google Analytics experience preferred.
• Hands‑on experience conducting website optimization tests and implementing personalization using a SAAS platform like Optimizely or Adobe Target.
• Hands‑on experience implementing basic analytics and advertising tags in Google Tag Manager, or similar tag management solution; familiarity with server‑side tagging preferred.
• Strong practical knowledge of SEO/AEO best practices, especially technical SEO/AEO, and search algorithms.
• Ability to think strategically, execute tasks effectively, and perform well under deadline pressure across multiple projects.
• A solution‑oriented, enthusiastic team player with strong project management, leadership and organizational skills.
• Familiarity with WCAG Accessibility Guidelines and web privacy regulations for markets within the Americas region; experience working with a cookie management platform, such as Trust Arc, preferred.
• Working knowledge of HTML, CSS, and JavaScript is preferred.

If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.

For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.

Our internship hourly rates are a standard pay determined based on the…