Ecommerce Analytics Analyst

Ecommerce Analytics Analyst

The Ecommerce Analytics Analyst supports Advance Auto Parts' eCommerce business by delivering actionable insights that improve assortment health, customer experience, and operational performance across digital channels. This role partners closely with Ecommerce Strategy, Merchandising, and Operations leaders to measure performance, diagnose friction, and inform decisions across the end-to-end customer journey.

The analyst plays a critical role in enabling data-driven prioritization by building dashboards, analyzing experiments, and connecting customer behavior to outcomes such as conversion, availability, fulfillment confidence, and cost-to-serve for both DIY and Professional customers.

• Analyze eCommerce performance across key metrics including traffic, conversion, item transactability, availability, fulfillment speed, and customer promise accuracy
• Support weekly and monthly business reviews by preparing insights, variance analysis, and performance narratives tied to merchandising and operational priorities
• Build and maintain dashboards that track assortment health, item readiness, availability gaps, blocked items, and fulfillment outcomes
• Partner with Ecommerce Strategy and Operations teams to measure the impact of initiatives focused on digital friction removal, fast-promise expansion, and item readiness improvements
• Support experimentation and testing by analyzing hypotheses, sizing opportunities, and measuring test outcomes against defined success metrics
• Conduct deep-dive analyses to identify root causes of customer friction, revenue loss, or operational underperformance (e.g., out-of-stocks, promise defects, fulfillment misses)
• Collaborate with Technology and Data teams to ensure accurate instrumentation and data capture across browse, PDP, cart, checkout, and post-purchase flows
• Provide ad-hoc analysis to support category strategy, assortment decisions, and vendor discussions
• Help standardize definitions, metrics, and reporting logic to ensure consistency and trust in eCommerce performance data

This position is Hybrid (4 days in office, 1 day remote), based at our corporate headquarters in Raleigh, North Carolina.

• Strong analytical mindset with the ability to translate data into clear, actionable insights
• Understanding of eCommerce funnels, merchandising metrics, and omnichannel customer behavior
• Experience working with large datasets and dashboards to support operational and business decision-making
• Strong communication skills with the ability to present findings to non-technical stakeholders

• 2–4 years of experience in eCommerce analytics, digital analytics, business intelligence, or related fields
• Experience analyzing conversion funnels, availability, inventory-related metrics, or fulfillment performance preferred
• Proficiency with SQL, BI tools (e.g., Tableau, Power BI, Looker), and Excel required
• Preferred experience working in retail, eCommerce, or omnichannel environments

• Bachelor's degree in Analytics, Business, Economics, Statistics, Computer Science, or related field required