Email Marketing Specialist

Job Title:

Email Marketing Specialist – responsible for creating, testing, and executing email campaigns and personalized communications using Salesforce Marketing Cloud to drive donor engagement and loyalty.

• Design and implement email campaigns, automated journeys, and personalized communications through Salesforce Marketing Cloud.
• Create tailored communications via email, SMS, and other CRM tools to strengthen customer relationships.
• Set up and maintain Salesforce Marketing Cloud infrastructure, including Email Studio, Content Builder, Journey Builder, Mobile Studio, and Automation Studio.
• Optimize email marketing strategies through A/B testing, segmentation, and customization to boost engagement and conversion.
• Monitor, define, and improve customer journeys, presenting use cases for various scenarios.
• Implement automations to reduce manual effort and increase efficiency.
• Contribute to a scalable marketing automation framework that integrates with multiple systems and platforms.
• Document processes and track improvements; proofread and double‑check campaigns prior to release.
• Activate campaigns using automation tools and oversee vendor execution using agile methods within Salesforce Marketing Cloud.
• Stay informed on evolving market technologies and marketing technology trends.

• Advanced analytical skills for data management, analysis, and reporting.
• Critical thinking and agility in acquiring new technical skills and applying solutions.
• Results‑oriented mindset with the ability to propose improvement actions.
• Influence and negotiation skills to persuade and drive decisions.
• Leadership and collaboration across teams with a focus on collective goals.
• Effective communication: active listening, clear expression, and concise idea presentation.
• Adaptability and flexibility in dynamic environments with diverse stakeholders.
• Knowledge of SQL, HTML, and AMPscript is highly desirable.

• Bachelor's degree in Business Administration, Marketing, Information Technology, Computer Science, Data Analytics, Marketing Cloud Email Specialist, or a related field.
• Certification in Salesforce Marketing Cloud Email Specialist, Adobe Experience Cloud, or Adobe Journey Optimizer is preferred.
• Minimum of 3–5 years of experience in CRM‑related roles.
• Hands‑on experience with Salesforce Marketing Cloud, including third‑party solutions and cross‑digital channels.
• Preferred experience with data management, reporting tools (e.g., Tableau, SAP), and CRM optimization.

• Eligibility to participate in up to 5% of the company bonus pool.
• Medical, Dental, and Vision coverage.
• Paid Time Off (PTO).
• Up to 5% 401(k) match.
• Tuition reimbursement.

NORTH AMERICA : USA : NC-RTP:

USNC
0001 - RTP NC-Headquarters, Raleigh, North Carolina

Grifols provides equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity, sexual orientation, religious practices and observances, national origin, pregnancy, childbirth, or related medical conditions, status as a protected veteran or spouse/family member of a protected veteran, or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.