Global Product Director, 3D Printing

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Why Protolabs?

We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do.

It’s our people who fuel our creativity and make our culture feel like home.

The Global Product Director,3D Printing is a strategic and data-driven role responsible for leading, managing and directing the product-related activities within the 3D Printing (Additive Manufacturing) Product Line.

This role is responsible for proactive management of Protolabs' 3D Printing offering across the full range of additive technologies and materials.

The successful candidate will work closely with operations, engineering and R&D, sales, marketing and leadership to maximize the growth, development and return on investment of the organization's product portfolio today and in the future. At its core, this role owns the strategy and the business plans' implementation for all 3D Printing offerings and is jointly accountable for their profitability with the sales and operations.

The Global Product Director leads and directs the 3D Printing product team, translating deep additive manufacturing expertise and product strategy into scalable, repeatable go-to-market execution that accelerates adoption across segments and regions.

This role reports into the Chief Technology and AI Officer.

Strategy & Planning

• Promote and influence strategy formulation and investment decisions and develop 3D Printing product roadmaps with strong market orientation and outstanding financial outcomes
• Own the product planning process for the additive manufacturing portfolio, including new technology and new product additions across the full range of 3D printing processes and materials
• Set the direction for which additive technologies, materials, and applications Protolabs invests in, balancing prototyping and low-to-mid volume production use cases
• Ensure the digital manufacturing offering of 3D Printing drives high conversion of customers on the Protolabs ecommerce platform

Value Proposition Development

• Ensure product roadmaps are linked to segment-specific customer needs and willingness to pay, with quantified value propositions based on value delivered vs. competitive offerings and alternative manufacturing methods
• Work closely with the Pricing Director to develop pricing strategies based on value delivered relative to the customer's next best alternative, and lead change management around pricing to extract maximum value from new and existing 3D printing offerings

Customer Relationship Management

• Communicate the value of the offering in customer-centric terms to cause customers to choose Protolabs' additive offerings based on value delivered
• Distill key customer value-creation elements of new offerings into functional requirements for the engineering team, including design-for-additive-manufacturing (DfAM) considerations
• Align cross-functional teams - Product Marketing, Sales, and Pricing around…