SEO ​/ SEM Specialist

About The Role

The role owns organic and paid search strategy end-to-end, driving high-intent traffic and scaling sustainable customer acquisition channels. The team partners closely with content, product, and growth engineering to optimize site architecture, technical SEO, and paid search spend.

• Architect and execute technical and on-page SEO strategies to improve organic rankings and site visibility
• Manage and optimize paid search (SEM) campaigns across Google Ads and Bing to maximize ROAS and minimize CAC
• Conduct exhaustive keyword research, competitor analysis, and content gap evaluations to inform editorial calendars
• Partner with web development teams to resolve technical SEO blockers, page speed issues, and indexing errors
• Build comprehensive dashboards in GA4, Looker Studio, and SEMrush to report on traffic, rankings, and pipeline attribution
• Design and execute continuous A/B testing frameworks for PPC landing pages, ad copy, and meta tags

• 3-6 years of hands-on experience managing enterprise SEO and high-budget SEM campaigns in a B2B or B2C tech environment
• Deep technical expertise in search engine algorithms, site migration best practices, structured data, and crawl budget optimization
• Advanced proficiency with industry tools including SEMrush, Ahrefs, Google Search Console, Google Ads, and GA4
• Demonstrated ability to translate complex data sets into actionable optimization strategies
• Bachelor's degree in Marketing, Data Analytics, or a related field
• Bonus:
  Experience with programmatic SEO, Python for marketing automation, or international search campaigns