Team Manager, Paid Search

Lead, manage, and guide the team of paid search in the coordination and delivery of innovative, well-targeted, business-building solutions across Google & Bing products and emerging channels to deliver on our dedication to client-obsessed results while helping to bring opportunities to life that drive revenue. This role serves as the hands-on expert and strategic owner of paid search, ensuring campaigns are executed efficiently, measured accurately, and continuously optimized to drive meaningful business outcomes.

The Paid Search Manager partners closely with programmatic, paid social, data analytics, technology, and account teams to deliver integrated, data-driven solutions. You are naturally curious, analytical, and detail-oriented. You enjoy solving complex problems, digging into data, testing new ideas, and translating insights into clear recommendations for internal teams and clients.

In short, in close partnership with the Director, Digital Advertising, utilize technology and digital advertising solutions to delight clients, run more efficiently, solve challenges, and create magical experiences, while educating stakeholders along the way to further iterate, refine, and optimize our paid search offerings.

• Support and execute the Director of Digital Advertising’s defined paid search vision by owning the tactical planning, setup, execution, and optimization of campaigns across platforms.
• Translate client objectives and Director defined strategies into actionable paid search tactics, targeting frameworks, and activation plans for the team.
• Manage budgets, pacing, and performance to ensure efficiency and goal attainment
• Ensure accurate trafficking, tagging, and QA of all paid search campaigns
• Stay current on paid search trends, formats, targeting capabilities, and platform updates
• In coordination with the Director, lead the paid search team in excellence to maintain a best-in-class product
• Mentor and support team members, helping them grow their paid search skill sets
• Contribute to documentation, best practices, and standardization across paid search workflows
• Identify process gaps and recommend improvements to increase efficiency and scalability

• Mentor and support team members, helping themgrow their paid search skill sets
• Contribute to documentation, best practices, and standardization across paid search workflows
• Identify process gaps and recommend improvements to increase efficiency and scalability
• Assist leadership in evolving paid search products, offerings, and internal capabilities

• Partner with account teams to provide paid search expertise and client support
• Collaborate with programmatic, paid social, and data analytics teams to deliver integrated solutions
• Communicate performance insights, optimizations, and recommendations clearly and confidently
• Maintain strong relationships with platform partners, vendors, and technology providers
• Support new business efforts by contributing paid search insights, planning, and recommendations

• Deep understanding of paid search buying, optimization levers, and performance drivers. Strong leadership skills.
• Comfortable working with data, identifying patterns, and turning analysis into action.
• Enjoys working hard; is action-oriented and full of energy for the things they see as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
• Uses rigorous logic and methods to solve difficult problems with effective solutions; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answer
• Works effectively across teams and communicates clearly with both technical and non-technical audiences.
• Hands-on experience with paid search platforms (e.g., Google Ads)
• Strong understanding of ad serving, targeting, bidding strategies, and optimization techniques
• Understanding of digital media metrics and performance KPIs
• Understanding of analytics and reporting tools (e.g., Google Analytics, Tap Clicks)
• Enthusiasm for keeping up to date on current topics in the field…